Blog

Back to all blogs

New membership website for the world’s longest-established model railway club

New membership website for The Model Railway Club

Artonezero is delighted to have delivered a new contemporary WordPress membership website for the Model Railway Club (MRC), the longest-established model railway club in the world. The new website is now live and enables new members to instantly sign up online and gain access to the full range of MRC membership information and services, as well as the Club’s wide range of events and workshops.

The Model Railway Club (MRC) is recognised by the Guinness Book of Records as the longest-established model railway society in the world, having been formed in 1910.

The club has been synonymous with the hobby for over 100 years, with many famous members including Peter Denny (builder of the iconic Buckingham Great Central layout) and C J Freezer (Former editor of the Railway Modeller magazine). The clubs exhibition at Westminster Hall was for much of the 20th Century ‘the’ exhibition.

Today, the MRC is the largest club in the UK and has regular events and workshops hosted at their own purpose-built premises, Keen House, situated in central London, 10 minutes walk from Kings Cross.

As the home of Railway Modelling, the MRC wanted their website to attract new members – not just at home in London – but also from overseas. The MRC also wanted their website to attract younger railway modellers to join their regular monthly club for younger modellers: the YMRC.

Our lead designer Lucas Callahan worked closely with the MRC team to design their new membership website with a contemporary look and feel to complement the MRC’s special heritage.

Brand new membership website for the Model Railway Club

The new MRC website is built in WordPress and is fully responsive with a bespoke administrator backend so that web pages and blogs can be added easily by MRC staff.

To keep in-line with the heritage and branding of the MRC, original photography of MRC meetings and workshops is used these throughout the website to express the library’s special place in Model Railway culture and history.

To make it easier for new members a restructured and simpler sign-up process helps users to understand the different types of membership and membership duration so that they can and choose the right option for them.

A key requirement was for the MRC website to be fully integrated with its in-house IT membership systems so that once a new user has completed the online sign-up process their membership can be managed by the MRC’s membership management team.

To help MRC modernise their membership renewals process, we built a custom membership portal. Members can now use this to instantly renew their memberships, book rooms for events, hold discussions in user forums and access membership materials and information.

To help manage MRC’s busy schedule of events, new events management functionality was to the home page of the new website. MRC can now seamlessly upload and market new events, and members can easily view and book their places.

Fittingly the London Library website is hosted on our secure servers based in London at Telehouse North.

You can take a look at the website by clicking here.

You can read more about how we built the Model Railway Club’s new membership website in our case study.

If your membership organisation is looking to upgrade your website or mobile presence please contact Mike Lloyd at Artonezero on 020 301 103 90 or email mike@artonezero.com

You may also like...

d1acd13e828b4fc2826e1f9720356077_30_96_20171221-121433_1.jpg

Website design and development trends for 2018

In this article, we have gathered some of the predictions of what trends in website design and development look set to lead the way in 2018. If you are thinking of building or redesigning your organisation’s website in 2018, you will want to make sure that you are familiar with them.

Website Design

Dec 20, 2017

Five-simple-tips-for-improving-your-membership-websites-SEO---Artonezero.png

5 simple tips for improving your membership website SEO

When search engines like Google and Bing rank your membership website, they consider a combination of things that you do both on and off your website, and in this article, we will look at five simple tips that you can use to improve your membership organisation website’s SEO.

Digital Marketing

May 29, 2018

rawpixel-733989-unsplash.jpg

5 types of email you should send to recruit more members

Membership associations operate in a crowded digital environment alongside large cooperates with aggressive marketing tactics and large advertising spends. For this reason, it can be tough for membership organisations to reach their target audiences – especially for membership recruitment. With this, how can membership organisations stand out, build visibility, and engage their members in a landscape where the average email user sends and receives 122 messages a day? In this article, we look at 5 types of email you should send to help you recruit more members.

Digital Marketing

Aug 22, 2018

Some of our work

We'd love to hear from you!

Email anytime, or call us on 020 301 103 90 during office hours.