ArtOneZero blog

ArtOneZero Blog

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10 tips for purchasing a CRM system for your small business

10 tips for purchasing a CRM system for your small business
  When choosing a new CRM (Customer Relationship Management) system, many small businesses share similar expectations and requirements as their larger corporate counterparts. Usually, the main factor that separates the two is that smaller businesses have limited access to resources - in terms of both budget and time scale for the implementatio...
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Seven suggestions for how to use the power of digital and effective website design to recruit more users

To use the power of digital and website design to recruit more users, first those users need to find you online, and secondly, they have to engage with you. Sounds simple, but as too many of us know, can be easier said than done to actually achieve.

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How to effectively target your emails to increase user engagement

Emails. We all get them, we all rely on them, we all probably feel like we get far, far too many of them. As an organisation, you rely on email engagement to keep in contact with your users. But how can you ensure that your users don’t feel spammed and that they are actually opening the emails you send?

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A 3 point action plan for Membership Organisations – how to respond to the Memberwise Website Design Report

A 3 point action plan for Membership Organisations – how to respond to the Memberwise Website Design Report

 

MemberWise Network Founder, Richard Gott, and his team are to be congratulated on pulling together a thorough, insightful & thought-provoking report on the state of websites serving the membership community.

The report is comprehensive and highlights 21 key findings spanning many facets of traditional Sales and Marketing functions including CRM, email, social media and the integration of these disciplines into one system. But how can this all be achieved at an affordable price? It could all get very expensive.

Membership organisations need practical strategies to address the challenges identified in the Memberwise Website Design Report.

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Eight ideas for improving user engagement through digital transformation & effective website design

When you get people to sign up to your website, you want them to do more than that; you want them to engage. Check our ideas for ensuring using your users to engage with you, in a way that works both for them, and for your organisation:

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Using Long Tail Keywords to Boost Site Conversions

Long tail keywords are keywords or key phrases that offer a more specific (and longer) explanation of your services than your “head” keywords. While long tail keywords attract less search traffic they will often have a higher conversion value as they focus more on the specific product.

To reap the benefits of a long tail keyword strategy you need to have a clear sight of your company and your product, as well as clear expectations of what goals you want to achieve through your website. In this post, we will discuss the importance of long tail keywords, and how they can help your SEO to boost and conversion process.

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Guide your users down the right path: 6 website design tips to optimise user engagement

Website design is about far more than your site just looking nice. It’s about creating a site which optimises your users’ experience; both for them, and for you. A well designed site will allow your users to engage with you and to find out the information they need; but a really well designed site will mean that they do it on your terms.

Here are some of our top tips for enhancing user engagement via website design.

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3 CPD membership website design features to attract younger members

Leaders of membership organisations know that the battleground to attract new members is increasingly competitive and it is vital to attracting new members as young as possible. Now that communication with prospective members is increasingly online this interaction needs careful website design.

Early in their professional career, both Millennials and the younger 'generation Z' (the generation generally defined with birth years ranging from the mid to late 1990s) are quite fickle about their choice of suppliers including those for education and career training.

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How to Promote your Event using Inbound Marketing

 If you can use inbound marketing to promote it well, hosting an event is a great way to gain attention for your organisation and to promote you as a thought leader in your industry.

Yet in a world where marketing is constantly undergoing vast changes, finding the right way to market the event that you have put a lot of time and effort into coordinating can be difficult.

Many of you will be familiar with the technique of Inbound Marketing. According to HubSpot's new State of Inbound 2015 report, 3 out of 4 marketers across the globe now take an inbound approach to marketing. When you apply an inbound marketing strategy to promoting your event, it can bring very successful results.

To help you to get a feel for using inbound marketing to promote your event, here are a few tips to get you started.

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How to Effectively Increase your Email Subscription Lists

Email is still one of the most effective ways to establish and grow long-term relationships with clients, build trust and close sales.

Despite the rise in direct marketing emails over the past decades, email open rates are still higher than they were in the past.

To really benefit from this an organisation needs to develop an email subscription database. Email databases are easy to create, cost-effective and provide you with a great resource to promote your organisation.

Once you have a database, you will then want to create emails that encourage contacts on your database to become subscribers to your email lists. Here are a few ways that you can optimise your site and your marketing techniques to achieve this goal.

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Using Social Media to Boost your SEO Campaign

Currently, there are 2.2 Billion social media users in 2016 which means that employing an engaging social media campaign will almost certainly have a great impact on your site SEO.

While social media signals are not direct ranking factors when determining organic listings in search engines, numbers do speak, and with so many social media users in 2016, your SEO campaign can benefit with an engaging social media strategy.

By adopting social media marketing alongside your SEO strategy, your organic rankings will almost certainly be indirectly boosted.

Here are some of the ways that social media can benefit your SEO campaign.

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5 Ways to Boost Member Engagement Through Web Design

If you are looking for better ways to engage your members while also encouraging new member sign ups, it’s vital to have a website strategy that suits your users’ needs.

Communicating information with your members is very important to ensure they renew their own membership as well encouraging new members to sign up to your organisation. The way you communicate information is through your website, so you need to be sure that your members find using your website engaging.

To tie in with our forthcoming seminar “Boost Member Engagement with a Custom Website Strategy”, we’ve identified 5 tips to  increase  engagement of your users and the sign up of new members through excellent web design.

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A Decade of Web Design: Happy 10th Birthday to Artonezero!

On 4th July 2016 Artonezero turned ten years old. Over the past decade we have had the pleasure of working with some exceptional clients on some very exciting projects. 

Though what has really made this decade a great one has been seeing how we have helped organisations evolve by helping them to harness the power of new digital technologies.

To celebrate our tenth birthday I thought it would be a great opportunity to tell you a little bit about our decade in web design; from the beginning of Artonezero until today.

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How to Craft Compelling Blog Titles that Attract Readers

If you write a blog as part of your company’s marketing strategy you will know the potential that great content has for increasing website traffic, but without a compelling title gaining readership can be very tricky.

Sharing your thought leadership, insights and company news through blogging has become a practice that boosts online visibility and communicating your brand to your customer base. Your blog is one of the biggest resources in your marketing strategy, and not only will it help to drive online traffic, it also is the main ways that leads will find your product.

The problem is that with almost every company in your industry regularly blogging, finding a way to make your articles stand out and gain readership traffic can prove difficult.

So, how do you grab your reader’s attention? The answer is to learn how to craft compelling blog titles.

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Important Information about Expanded Text Ads in Google AdWords

Recently Google announced the upcoming introduction of AdWords Expanded Text Ads. This will be quite a significant change in the way that AdWords works, so in this article, we wanted to explain to you some important information that you will need to know about the new ad format.

 

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Key considerations when choosing a CMS for your website

Choosing the right CMS is a very important decision as the outcome will affect your whole website development project.

Having worked on many different CMS (Content Management System) website projects over the years we have noticed that many issues recur over and over again. Most of the time these issues arise because of lack of understanding of the requirements of the CMS or lack of understanding of content management issues.

In this article, we will look into a few of the things you will need to consider when selecting the right CMS for your organisation’s website project. As you will see, many of these mistakes can be overcome by considering the issues fully and identifying what purposes the CMS system needs to fulfil.

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5 Membership Website Content Ideas to Engage Your Members

 

To increase new membership signups a membership website needs to engage users with excellent content that provides value to their membership.

A membership website is a great opportunity to create a content hub full of interesting and valuable information for your members. Not only does this keep your current members coming back for more, but it also helps you to increase your membership organisation through attracting more new members.

In this article, we have identified 5 great ideas for content that will boost user engagement on your website.

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5 Client Engagement Tips for your Financial Website Design

 

At the core of a great financial website will be the aims of attracting more website visitors and excellent user engagement.

Many financial websites fall short of this mark because of issues such as difficulty of use, dull user experience and a lack of focus on user needs. When designing a financial website, these are issues that should be considered in the first stages of design. If they are not it can have a large impact on your brand image and deter potential clients from signing up to your financial service.

To help you to increase user engagement and boost sign-ups here are five simple tips to use in your financial website design.

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7 Tips to Measure and Accelerate the ROI of Your Membership Website

Your membership website is the foundation of your membership organization’s online marketing and all of your other online marketing efforts drive potential new members to it. But after spending a lot of time and money on a new membership website design, how do you know that it brings a good ROI (Return on Investment)?

In this article, we will look at 7 tips that will help you to measure and accelerate the ROI on your membership website.

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7 Key Questions when Choosing a Website Design Agency

 

Choosing the right website design agency for your organisation’s web design project is a very important decision. As an organisation, to succeed in a competitive market you need to provide the best brand experience for your customers and website users.

Marketing has changed greatly over recent years, and social media and mobile web has given the consumer the power to engage with a brand on platforms of their choice. This leaves you and your organisation with the difficult decision of finding the right web design agency to deliver your message to potential customers in the most efficient and compelling possible ways.

To help you to make the right choice when choosing the a web design agency, we have compiled the following 7 key questions you should ask before you begin work on your website design project.

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