John Geary, Head of Customer Experience at MTR Crossrail had this to say about the app:
“Can I take this opportunity to thank Artonezero all of your hard work in developing and launching an app that has gone down extremely well with our teams.”
MTR was awarded the concession to operate the Elizabeth Line in 2014. When it is complete, it will cover over 118KM of railway, from Reading and Heathrow to the West of London to Shenfield and Abbey Wood in the East.
Having previously designed and developed their website, MTR approached us with a new challenge; to create the MTR Crossrail Customer Experience Mobile App.
MTR needed to make sure that their platform staff would be able to deliver route/travel information quickly to new passengers. It needed to allow platform staff to deliver consistent network information to customers and make information easily accessible for platform staff.
We worked closely with MTR Customer Experience teams to research the key issues affecting MTR’s efficiency and operations processes and created an effective user experience.
We used Cadenza, our in-house bespoke CMS system, to build the framework of the MTR Crossrail Customer Experience (CE) mobile app.
Using geolocation information, the MTR Crossrail CE app can detect which TfL station the member of staff using the app is closest to, and will display information relevant for that station.
Staff can also look at information for other stations by changing the station in the app’s settings.