Client overview
Since 1841, the London Library has seen many of the most prominent writers and thinkers pass through its doors, including; Charles Dickens, Charles Darwin, George Eliot, Henry James, Arthur Conan Doyle, Bram Stoker, Virginia Woolf, Agatha Christie and Harold Pinter.
As impressive as its membership book is the London Library’s collection. With more than one million books and periodicals in over 50 languages, the London Library’s collection includes works from the 16th century to the latest publications in print and electronic form.
Fast forward to 2019 and the London Library, tucked away in St Jame’s Square in Westminster, hosts members of the public, authors, academics, students and researchers on a daily basis, all sharing their love of learning, creating a unique cultural institution in the heart of London.
Where we come in
As one of the most iconic centres for knowledge and inspiration in the capital, the Library wanted its website to help attract a younger generation of members in the capital to become inspired to be the next generation of Dickenses and Darwins.
To help bring in new members we decided that the London Library’s website needed to exhibit the library’s important cultural history and impressive collection.
We worked closely with the London Library’s marketing and IT teams to design the new London Library website with a contemporary look and feel to complement the Library’s traditional and modern outlook.
New responsive website
The new London Library is fully responsive (perfect to appeal to a younger generation who mainly browse on their mobile phones) and designed to express the library’s special place in London’s culture and history.
To keep in line with the London Library’s branding and character, original photography has been used to show off the library’s beautiful interiors and labyrinth of vaults.
Improved UX for online sign-up process
We improved the design and UX of the online sign-up process so that new members can easily sign up online and instantly gain access to a full range of information and services.
We redesigned the Memberships page with a new tab structure that helps users to understand the different types of membership and choose the right membership for them.
The London Library’s website is fully integrated with its in-house IT membership systems so that once a new user has completed the online sign-up process their membership can be managed by the London Library’s membership management team.
New events management functionality
To help manage London Library’s busy schedule of events, new events management functionality was added to the home page of the new website.
Staff can now seamlessly upload and market new events, and members can easily view and book their places.
The website’s back office system was simplified so that the London Library’s marketing team can easily edit the website on a daily basis.
Website hosting
The London Library website is hosted on our secure servers based in Telehouse North.
Results
The website is now live and enables new members to sign up online instantly and gain access to a full range of information and services, as well as up to the minute details about the wide range of events hosted by the Library.
Charlotte Bossick, Digital Marketing and Communications Manager at the London Library had this to say about working with us:
“ArtOneZero have managed the London Library website for a number of years. They recently undertook a redevelopment of the site for us and it’s been an absolute joy to work with them. They’ve worked quickly and efficiently and nothing has been too much trouble.”
You can see the London Library’s all-new website by clicking here.
