How will GDPR affect your Cookie policy?
Cookies are familiar for most web users. Cookies and other web analytics tools allow business to monitor visitor engagement on their website and follow up with useful marketing content, such as emails and callbacks. While Cookies are definitely useful for your marketing team, whether or not they are GDPR compliant is where the matter can get a little bit confusing. In this article, we will look at how GDPR will affect the way you use web analytics tools, like cookies, in your organisation’s marketing strategy.
Mar 19, 2018