Pay-per-click advertising (PPC) is an effective way of driving new members to your membership association website. As the name suggests, you pay each time someone clicks on one your ads from a search engine and arrives at your website. In this article, we are going to look at why you might use PPC for your membership organisation website, some common issues, and how you can get started on your first PPC campaign.
Google announced in a blog post today that it is going to shut down the consumer version of Google Plus over the course of the next ten months. A software bug was discovered that gave developers access to the private profile data of over 500,000 users. Google says that there is no evidence of developers being aware of this bug, and also no evidence that any data has been misused.
In the beginning, there was the word – how to create a winning keyword strategy for SEO from scratch
In the beginning, there was the word – or the keyword. Your keyword strategy is the bedrock of your SEO strategy. Before you get stuck into creating SEO content you need to have a well-thought-out and documented keyword strategy in place. So, how you can create your own winning keyword strategy for your SEO efforts? We will show you in this article.
If you run your membership association website successfully, it is your membership organisation’s main tool for recruiting new members and driving engagement with your current membership. In this article, we will look at some best practices for running a successful membership website.
If your organisation has recently started an inbound marketing strategy, then you are most likely wondering how long it will take for you to see measurable results. An inbound marketing strategy works in three stages, with some results happening sooner than others. In some cases, results will be happening, but they will not necessarily look like inbound marketing at work. In this article, we look at each of these three stages in detail.
One of the many great things about Joomla is that it has lots of functionalities available to make your web development much easier. In this article, we are going to look at some advanced functionality tips that you can use for your Joomla website. Ready? Then let’s begin.
Website navigation is one of the most important features of user experience (UX). Having good navigation on your website is critical to your user having a good experience on your website and will determine whether they will carry on to other pages or leave your website. To help you provide a better experience on your website and to stop chasing your users away, in this article we will look at our top 10 UX tips to improve your website’s navigation.
Do you need to drive more traffic to your membership association website? An important part of getting people to your membership website includes ranking well in organic search results, which is where Search Engine Optimisation (SEO) comes in. There are SEO tools available to manage your membership organisation’s SEO yourself – and many of them are free. In this article, we have put together 5 of our favourite free SEO tools to optimise your membership association website in 2018.
Membership associations operate in a crowded digital environment alongside large cooperates with aggressive marketing tactics and large advertising spends. For this reason, it can be tough for membership organisations to reach their target audiences – especially for membership recruitment. With this, how can membership organisations stand out, build visibility, and engage their members in a landscape where the average email user sends and receives 122 messages a day? In this article, we look at 5 types of email you should send to help you recruit more members.
Users hate slow websites, and if your Joomla website is slow then they will abandon your website faster than they usually would which, will majorly damage your conversion rate. Google even says that site speed is used to determine your place in their rankings. If your Joomla website has slow loading times, then you need to fix the issue fast, before it starts impacting your business. To help, here are 9 tips to speed up your Joomla website.
As of August 2018, Joomla powers almost 6% of all websites. Despite the ongoing increase of Content Management Systems (CMS) available, Joomla still remains one of the best CMSs for both simple and complex web development. There are many inspirational Joomla websites, and in this article, we will be looking at 10 of our favourites.
By engaging with prospects through social media, comments, online forums and multimedia content, you can increase your membership association’s website exposure and build a loyal following from your visitors. To reach this stage you will need to drive traffic to your membership site, and in this article, we will look at 7 simple tips you can use to do just that.