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The Google Analytics Metrics You Should Be Measuring

The Google Analytics metrics you should be measuring

We all know Google Analytics is a crucial tool to measure which efforts are yielding results and which aren’t. However, opening up the Analytics suite presents enough data to send even the most data-driven marketer running to the hills. To try and make Google Analytics a little less daunting, we will outline the metrics and tools to help you get the most comprehensive overview of your digital marketing efforts

Digital Marketing

Apr 11, 2019

New membership website for The Model Railway Club

New membership website for the world’s longest-established model railway club

Artonezero is delighted to have delivered a new contemporary Wordpress membership website for the Model Railway Club (MRC), the longest-established model railway club in the world. The new website is now live and enables new members to instantly sign up online and gain access to the full range of MRC membership information and services, as well as the Club’s wide range of events and workshops.

Membership Websites

Apr 3, 2019

A fresh look for London’s oldest independent lending library’s website

Artonezero is delighted to have delivered a new contemporary membership website for the London Library, one of London’s best-loved institutions. The website is now live and enables new members to sign up online instantly and gain access to a full range of information and services, as well as up to the minute details about the wide range of events hosted by the Library.

Artonezero

Mar 7, 2019

The basics of Linkedin advertising

The basics of Linkedin advertising

Often overlooked in terms of its ad capability is Linkedin – the social media network for professionals. However, after years of falling behind on the advertising front, Linkedin stepped up its game and made some excellent changes to their ads platform way back in 2018. If you are new to Linkedin ads and are unsure where to start, keep reading, and we will show you how it’s done.

Social Media

Mar 6, 2019

10 common PPC mistakes and how to avoid them

10 common PPC mistakes and how to avoid them

If you are just starting out with your PPC strategy, then you have probably found out that the number of settings, strategies, and the huge amounts of conflicting advice out there more than a little daunting.

For the PPC beginner, it can be very easy to make simple mistakes that can affect the long-term performance of your PPC strategy. In this article, we will cover 10 common PPC mistakes and how you can avoid them.

Digital Marketing

Feb 13, 2019

How to keep your website safe from hackers

How to keep your website safe from hackers

For smaller business, cybersecurity is not always top on the list of concerns. We are used to hearing about hacks and data breaches happening to big corporations like Facebook and Google. However, 43% of cyber attacks actually target small businesses. This means that regardless of your business size, you need to take security very seriously. […]

Website Development

Jan 23, 2019

Facebook releases search advertisements in Newsfeed and Marketplace

Facebook releases search advertisements in Newsfeed and Marketplace

After a five-year hiatus, Facebook is officially reigniting its involvement with search advertising.

On December 11th 2018, Facebook began Alpha testing ad inventory in the app’s native search results with a select group of U.S advertisers in retail, automobile and e-commerce. Dependant on the outcome of initial Alpha testing, Facebook may expand this offering to a larger number of Beta advertisers for further testing.

Social Media

Jan 16, 2019

7 SEO trends coming your way in 2019

7 SEO trends coming your way in 2019

Happy new year! With 2019 fully underway, now is the time to make sure that you have your marketing plans for this year all set and ready to go. 

The start of the new year is always the best time to get your SEO in gear for the year ahead, and to help you stay ahead of the game in 2019 we have put together these 7 SEO trends you can expect to see in 2019.

Digital Marketing

Jan 8, 2019

8 digital marketing trends you cannot miss in 2019

8 digital marketing trends you cannot miss in 2019

2018 has been a big one for digital marketing. This year we have seen a rise in augmented reality, video content, and influencer marketing – just to name a few of the big ones. But with 2018 almost over now, you are no doubt wondering: “what does 2019 have in store for us”.

So, strap yourself in and read on to see what 2019 has in store for digital marketing.

Digital Marketing

Dec 14, 2018

Google + is shutting down early after second bug is revealed

Google+ is shutting down early after second bug is revealed

Google has announced that it will be shutting down the Google + social network much sooner than planned after a second bug was discovered that revealed millions of customers’ private data to software developers.

In a blog post published on the 10th December 2018, Google confirmed that approximately 52.5 million people were affected by a bug in a November software update.

The latest bug allowed profile information not marked as public to be accessed by software developers.

News

Dec 11, 2018

How to generate email leads for your membership website

How to generate email leads for your membership website

In some cases, future members will visit your membership website for the first time, be impressed by what they see and read, and then join your membership organisation there and then. However, in many, many cases, you will need to take a few more lead generation steps to convert cold traffic into members. Email is one of the most powerful tools you can use for generating leads for your membership website. If email isn’t part of your lead generation strategy, then you will need to get started by including the following core elements into your email strategy.

Membership Websites

Dec 7, 2018

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