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10 common PPC mistakes and how to avoid them

10 common PPC mistakes and how to avoid them

If you are just starting out with your PPC strategy, then you have probably found out that the number of settings, strategies, and the huge amounts of conflicting advice out there more than a little daunting.

For the PPC beginner, it can be very easy to make simple mistakes that can affect the long-term performance of your PPC strategy. In this article, we will cover 10 common PPC mistakes and how you can avoid them.

Digital Marketing

Feb 13, 2019

How to keep your website safe from hackers

How to keep your website safe from hackers

For smaller business, cybersecurity is not always top on the list of concerns. We are used to hearing about hacks and data breaches happening to big corporations like Facebook and Google. However, 43% of cyber attacks actually target small businesses. This means that regardless of your business size, you need to take security very seriously. […]

Website Development

Jan 23, 2019

Facebook releases search advertisements in Newsfeed and Marketplace

Facebook releases search advertisements in Newsfeed and Marketplace

After a five-year hiatus, Facebook is officially reigniting its involvement with search advertising.

On December 11th 2018, Facebook began Alpha testing ad inventory in the app’s native search results with a select group of U.S advertisers in retail, automobile and e-commerce. Dependant on the outcome of initial Alpha testing, Facebook may expand this offering to a larger number of Beta advertisers for further testing.

Social Media

Jan 16, 2019

7 SEO trends coming your way in 2019

7 SEO trends coming your way in 2019

Happy new year! With 2019 fully underway, now is the time to make sure that you have your marketing plans for this year all set and ready to go. 

The start of the new year is always the best time to get your SEO in gear for the year ahead, and to help you stay ahead of the game in 2019 we have put together these 7 SEO trends you can expect to see in 2019.

Digital Marketing

Jan 8, 2019

8 digital marketing trends you cannot miss in 2019

8 digital marketing trends you cannot miss in 2019

2018 has been a big one for digital marketing. This year we have seen a rise in augmented reality, video content, and influencer marketing – just to name a few of the big ones. But with 2018 almost over now, you are no doubt wondering: “what does 2019 have in store for us”.

So, strap yourself in and read on to see what 2019 has in store for digital marketing.

Digital Marketing

Dec 14, 2018

Google + is shutting down early after second bug is revealed

Google+ is shutting down early after second bug is revealed

Google has announced that it will be shutting down the Google + social network much sooner than planned after a second bug was discovered that revealed millions of customers’ private data to software developers.

In a blog post published on the 10th December 2018, Google confirmed that approximately 52.5 million people were affected by a bug in a November software update.

The latest bug allowed profile information not marked as public to be accessed by software developers.

News

Dec 11, 2018

How to generate email leads for your membership website

How to generate email leads for your membership website

In some cases, future members will visit your membership website for the first time, be impressed by what they see and read, and then join your membership organisation there and then. However, in many, many cases, you will need to take a few more lead generation steps to convert cold traffic into members. Email is one of the most powerful tools you can use for generating leads for your membership website. If email isn’t part of your lead generation strategy, then you will need to get started by including the following core elements into your email strategy.

Membership Websites

Dec 7, 2018

New web-based sales tools enable independent Altnet providers to match national providers sales capability

Many smaller Altnet providers still don’t have access to the range of online sales and marketing tools to help them to fully compete with larger providers and secure the sales to grow their own network – until now. We are pleased to announce that our exclusivity period with Venus has ended, and we are now able to supply our suite of online sales and marketing tools to emerging Altnet providers in the UK.

Artonezero

Dec 7, 2018

Your SEO rankings have dropped? Don’t panic – here’s what to do now

If you rely on organic search marketing for new leads, a drop in your SEO ranks can have a real negative effect on your website performance and lead generation, so you need to diagnose the issue quickly and get your SEO back on track.

If your SEO rankings have dropped, the first thing to do is stay calm! The second is to read this article to understand why your rankings have dropped and what you can do to bring them back.

Digital Marketing

Nov 30, 2018

UX best practices for membership website design

UX best practices for membership website design

In many ways, membership website design works in the same way as it does for other websites. Common elements like landing pages, CTAs, contact forms are all there, but what makes a website design for membership organisations different from other websites? Website design for membership organisations needs to be highly interactive, and creating a rich and fulfilling user experience (UX) for your membership requires certain design solutions. In this article, we have gathered a few UX best practices to keep in mind when designing your membership organisation’s website.

Membership Websites

Nov 20, 2018

Is PPC right for your membership association website?

Pay-per-click advertising (PPC) is an effective way of driving new members to your membership association website. As the name suggests, you pay each time someone clicks on one your ads from a search engine and arrives at your website. In this article, we are going to look at why you might use PPC for your membership organisation website, some common issues, and how you can get started on your first PPC campaign.

Digital Marketing

Nov 13, 2018

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