Blog

New web-based sales tools enable independent Altnet providers to match national providers sales capability

Many smaller Altnet providers still don’t have access to the range of online sales and marketing tools to help them to fully compete with larger providers and secure the sales to grow their own network – until now. We are pleased to announce that our exclusivity period with Venus has ended, and we are now able to supply our suite of online sales and marketing tools to emerging Altnet providers in the UK.

Artonezero

Dec 7, 2018

Your SEO rankings have dropped? Don’t panic – here’s what to do now

If you rely on organic search marketing for new leads, a drop in your SEO ranks can have a real negative effect on your website performance and lead generation, so you need to diagnose the issue quickly and get your SEO back on track.

If your SEO rankings have dropped, the first thing to do is stay calm! The second is to read this article to understand why your rankings have dropped and what you can do to bring them back.

Digital Marketing

Nov 30, 2018

UX best practices for membership website design

UX best practices for membership website design

In many ways, membership website design works in the same way as it does for other websites. Common elements like landing pages, CTAs, contact forms are all there, but what makes a website design for membership organisations different from other websites? Website design for membership organisations needs to be highly interactive, and creating a rich and fulfilling user experience (UX) for your membership requires certain design solutions. In this article, we have gathered a few UX best practices to keep in mind when designing your membership organisation’s website.

Membership Websites

Nov 20, 2018

Is PPC right for your membership association website?

Pay-per-click advertising (PPC) is an effective way of driving new members to your membership association website. As the name suggests, you pay each time someone clicks on one your ads from a search engine and arrives at your website. In this article, we are going to look at why you might use PPC for your membership organisation website, some common issues, and how you can get started on your first PPC campaign.

Digital Marketing

Nov 13, 2018

Google + is shutting down early after second bug is revealed

Google is shutting down Google+ following data exposure

Google announced in a blog post today that it is going to shut down the consumer version of Google Plus over the course of the next ten months. A software bug was discovered that gave developers access to the private profile data of over 500,000 users. Google says that there is no evidence of developers being aware of this bug, and also no evidence that any data has been misused.

News

Nov 8, 2018

How to run a successful membership association website

How to run a successful membership association website

If you run your membership association website successfully, it is your membership organisation’s main tool for recruiting new members and driving engagement with your current membership. In this article, we will look at some best practices for running a successful membership website.

Membership Websites

Oct 30, 2018

How long does an inbound marketing strategy take to work?

If your organisation has recently started an inbound marketing strategy, then you are most likely wondering how long it will take for you to see measurable results. An inbound marketing strategy works in three stages, with some results happening sooner than others. In some cases, results will be happening, but they will not necessarily look like inbound marketing at work. In this article, we look at each of these three stages in detail.

Inbound Marketing

Sep 27, 2018

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10 UX Tips to improve your Website’s Navigation

Website navigation is one of the most important features of user experience (UX). Having good navigation on your website is critical to your user having a good experience on your website and will determine whether they will carry on to other pages or leave your website. To help you provide a better experience on your website and to stop chasing your users away, in this article we will look at our top 10 UX tips to improve your website’s navigation.

UX Design

Sep 12, 2018

5 free SEO tools to optimise your membership association website in 2018

5 free SEO tools to optimise your membership association website in 2018

Do you need to drive more traffic to your membership association website? An important part of getting people to your membership website includes ranking well in organic search results, which is where Search Engine Optimisation (SEO) comes in. There are SEO tools available to manage your membership organisation’s SEO yourself – and many of them are free. In this article, we have put together 5 of our favourite free SEO tools to optimise your membership association website in 2018.

Membership Websites

Aug 29, 2018

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5 types of email you should send to recruit more members

Membership associations operate in a crowded digital environment alongside large cooperates with aggressive marketing tactics and large advertising spends. For this reason, it can be tough for membership organisations to reach their target audiences – especially for membership recruitment. With this, how can membership organisations stand out, build visibility, and engage their members in a landscape where the average email user sends and receives 122 messages a day? In this article, we look at 5 types of email you should send to help you recruit more members.

Digital Marketing

Aug 22, 2018

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