Digital Marketing

The Google Analytics Metrics You Should Be Measuring

The Google Analytics metrics you should be measuring

We all know Google Analytics is a crucial tool to measure which efforts are yielding results and which aren’t. However, opening up the Analytics suite presents enough data to send even the most data-driven marketer running to the hills. To try and make Google Analytics a little less daunting, we will outline the metrics and tools to help you get the most comprehensive overview of your digital marketing efforts

Digital Marketing

Apr 11, 2019

10 common PPC mistakes and how to avoid them

10 common PPC mistakes and how to avoid them

If you are just starting out with your PPC strategy, then you have probably found out that the number of settings, strategies, and the huge amounts of conflicting advice out there more than a little daunting.

For the PPC beginner, it can be very easy to make simple mistakes that can affect the long-term performance of your PPC strategy. In this article, we will cover 10 common PPC mistakes and how you can avoid them.

Digital Marketing

Feb 13, 2019

7 SEO trends coming your way in 2019

7 SEO trends coming your way in 2019

Happy new year! With 2019 fully underway, now is the time to make sure that you have your marketing plans for this year all set and ready to go. 

The start of the new year is always the best time to get your SEO in gear for the year ahead, and to help you stay ahead of the game in 2019 we have put together these 7 SEO trends you can expect to see in 2019.

Digital Marketing

Jan 8, 2019

8 digital marketing trends you cannot miss in 2019

8 digital marketing trends you cannot miss in 2019

2018 has been a big one for digital marketing. This year we have seen a rise in augmented reality, video content, and influencer marketing – just to name a few of the big ones. But with 2018 almost over now, you are no doubt wondering: “what does 2019 have in store for us”.

So, strap yourself in and read on to see what 2019 has in store for digital marketing.

Digital Marketing

Dec 14, 2018

Your SEO rankings have dropped? Don’t panic – here’s what to do now

If you rely on organic search marketing for new leads, a drop in your SEO ranks can have a real negative effect on your website performance and lead generation, so you need to diagnose the issue quickly and get your SEO back on track.

If your SEO rankings have dropped, the first thing to do is stay calm! The second is to read this article to understand why your rankings have dropped and what you can do to bring them back.

Digital Marketing

Nov 30, 2018

Is PPC right for your membership association website?

Pay-per-click advertising (PPC) is an effective way of driving new members to your membership association website. As the name suggests, you pay each time someone clicks on one your ads from a search engine and arrives at your website. In this article, we are going to look at why you might use PPC for your membership organisation website, some common issues, and how you can get started on your first PPC campaign.

Digital Marketing

Nov 13, 2018

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5 types of email you should send to recruit more members

Membership associations operate in a crowded digital environment alongside large cooperates with aggressive marketing tactics and large advertising spends. For this reason, it can be tough for membership organisations to reach their target audiences – especially for membership recruitment. With this, how can membership organisations stand out, build visibility, and engage their members in a landscape where the average email user sends and receives 122 messages a day? In this article, we look at 5 types of email you should send to help you recruit more members.

Digital Marketing

Aug 22, 2018

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Ten of the best online marketing strategies for your business

Online marketing strategies are crucial for almost every type of organisation, and not understanding the best ways to drive your business forward can really hurt your chances of success. If you are looking for some new ways to boost your organisation’s marketing and lead generation efforts, here are ten of the best online marketing strategies. By actioning these high performing strategies into your online marketing efforts you will bring more people to your website, connect with new and returning customers, and create an online marketing strategy that works for your business.

Digital Marketing

Jul 24, 2018

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5 tips to redesign your website for lead generation success

If your website is properly designed for lead generation, it has the potential to turn into a 24/7 lead generation machine. If you are currently not generating leads through your website, then the problem may be the design of your website. But never fear! This doesn’t mean that you need to redesign your whole website. In this article, we have put together 5 simple tips to help you redesign your website for lead generation success.

Digital Marketing

Jun 27, 2018

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Recruit more members with an inbound marketing strategy

Inbound marketing is a permission-based marketing strategy that encourages prospects to move through your membership recruitment funnel by attracting their attention, nurturing their interest, demonstrating value, and finally, converting them from prospects to new members of your membership association. In this article, we look at how you can recruit more members with an inbound marketing strategy.

Digital Marketing

Jun 6, 2018

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5 simple tips for improving your membership website SEO

When search engines like Google and Bing rank your membership website, they consider a combination of things that you do both on and off your website, and in this article, we will look at five simple tips that you can use to improve your membership organisation website’s SEO.

Digital Marketing

May 29, 2018

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