As a membership organisation, you are probably already investing lots of time and money into keeping your membership website up to date, all of your content and publications are well designed, and the events that you host all offer valuable information to your membership. So what more can you do? This is where CPD software comes in. In this article, we look at how offering CPD will draw more recruits for your membership organisation
Cookies are familiar for most web users. Cookies and other web analytics tools allow business to monitor visitor engagement on their website and follow up with useful marketing content, such as emails and callbacks. While Cookies are definitely useful for your marketing team, whether or not they are GDPR compliant is where the matter can get a little bit confusing. In this article, we will look at how GDPR will affect the way you use web analytics tools, like cookies, in your organisation’s marketing strategy.
As you are probably aware, on the 25th May 2018 there will be a huge change to the UK’s Data Protection Laws in the form of the General Data Protection Regulation, or GDPR for short. This change will affect the way in which all B2C and B2B marketers are allowed to store, process and use data. Membership associations will be no exception to GDPR, therefore it is vital that you are aware and prepared for when GDPR comes into force. In this article, we answer the question: How will GDPR affect your membership organisation?
Google launches a new version of its Chrome web browser today (15th February 2018), which will feature an inbuilt ad blocker to try and do away with intrusive ads from the browsing experience. There are still some clear standards and unanswered questions relating to Google’s new approach, so in this article, we wanted to tell you all you need to know.
Every year the world of digital marketing keeps advancing and what worked well for you last year isn’t necessarily going to provide the same results this year. With this, if you want to stay ahead of the competition, you need to pay attention to the newest digital marketing tactics and make use of them in your own digital marketing strategy. In this article, we will take a look at some of this year’s newest digital marketing tactics and explore how you can use them to boost your own digital marketing strategy this year.
Optimising a website for lead generation is an obvious goal for any organisation that does business online. However, optimising a website for lead generation isn’t always simple, and throwing in a call-to-action and a “click here” button on a home page, unfortunately, won’t guarantee leads. Instead, marketers and designers need to opt for a more strategic approach. In this article, we will look at some simple website optimisation tips to gear your organisation towards lead generation success.
With the new year upon us, it is time to think about how you can boost your organisation’s digital marketing strategy to have a powerful impact in 2018. To help your organisation create a powerful digital marketing strategy in 2018, we have put together a list of four straightforward, but effective, techniques to get your digital marketing where it needs to be in 2018.
When choosing a new CRM system, many small businesses share similar expectations and requirements as their larger corporate counterparts. Usually, the main factor that separates the two is that smaller businesses have limited access to resources. Despite limitations, small businesses can still purchase a CRM that caters to their needs, it is just a matter of knowing what to look for. With this, we wanted to share our 10 tips for purchasing a new CRM system for your small business.
Your membership website is the foundation of your membership organization’s online marketing and all of your other online marketing efforts drive potential new members to it. But after spending a lot of time and money on a new membership website design, how do you know that it brings a good ROI (Return on Investment)? In this article, we will look at 7 tips that will help you to measure and increase the ROI on your membership website.
When migrating your organisation’s information to a new Content Management System (CMS), there are many factors to take into account. There are also many pitfalls to avoid, such as technical issues and poor user interfaces. To assist you and your organisation we have put together this article of important considerations to help you make an informed decision about migrating to a new CMS system.
As your company’s digital transformation moves you further towards a self-service e-commerce model, can you expect the role of your traditional sales team to become defunct? In this article, we look at the question “Will Digital Transformation Replace Your Traditional Sales Team?”
It’s a simple formula: the more successful you are in promoting your membership website the better the ongoing growth of your membership organisation will be. Yet as with most things, the formula for successful promotion for a membership website is much easier said than done. With this, we thought we would start at the beginning. Here are five simple beginners tips that will help you on your way to the successful online promotion of your membership website.