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5 tips to redesign your website for lead generation success

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In this digital day and age, your website is much more than a digital placeholder. In fact, your website is as important as your bricks-and-mortar business. Your online presence is where many potential leads will encounter your business first, therefore you need to redesign your website for lead generation success.

If your website is properly designed for lead generation, it has the potential to turn into a 24/7 lead generation machine. If you are currently not generating leads through your website, then the problem may be the design of your website.

If this is the case for your organisation, then redesigning your website for lead generation makes perfect sense.

But never fear! This doesn’t mean that you will be required to invest lots of time and money into a complete website refurbishment. In this article, we have put together 5 simple tips to help you redesign your website for lead generation success.

1. Use white space

Crazy Egg conducted a survey which found that using white space properly around text and titles can increase users’ attention by 20%. This helps to make content more legible for users. It also helps to give a more open and fresh look to your website – helping users interact with elements more easily. White space is not only an important part of your UX design but also important when you redesign your website for lead generation success.

2. Create a dedicated landing page

Internet users have a very short attention span. You will only have a few seconds to convince a user to stay on your website, and you need to remember this when you redesign your website for lead generation. Building a micro-landing page (especially on your homepage) may help to increase the conversion rate of your website by 15% (Optimonk study, 2015).

3. Use compelling call-to-action buttons

When you redesign your website for lead generation, content will be an important part of engaging your users. It is also important that users know how to easily get this content. When redesigning your website for lead generation, a clearly marked call-to-action (CTA) button will help your users to obtain your valuable content more easily.

4. Use hyperlinks properly

Hyperlinks are an important part of your SEO strategy. If you are including links on your website pages (which you should be!), make sure these links are easily identifiable by your users. You can do this with visual clues like underlined text or different colours. This helps to draw the attention of users and compels them to click on the link. When you redesign your website for lead generation, try including hyperlinks in your body copy and make them visually more identifiable.

5. Include images in your website redesign

Images have always played a critical role in capturing users attention – so include them when you redesign your website for lead generation. When using images, avoid using generic stock photos. Your users have probably seen this photos thousands of times on the web, and if they see them on your website it will only decrease their trust in your organisation. Always use high quality and unique images – in fact, when you redesign your website for lead generation, commissioning a photographer to do a photoshoot of your office and team will help to increase trust and, therefore, leads.

Ready to redesign your website for lead generation success?

There isn’t a one-size-fits-all approach to redesign your website for lead generation. However, using these 5 simple tips will help to improve the overall appearance and user-friendliness of your website. This, in turn, will help to convert your website into a lead generation machine.

At Artonezero, We provide corporate web design services from initial design and build, to responsive mobile design, through to integrating your new website with your internal IT systems. If you are ready to redesign your website for lead generation success, book a callback to discuss your project requirements with one of our in-house experts.

Author

James O'Connell

Date

27th June 2018

Reading Time

3 minutes

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