Artonezero blog

ArtOneZero Blog

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5 website optimisation tips for lead generation success

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Optimising a website for lead generation is an obvious goal for any organisation that does business online. However, optimising a website for lead generation isn't always simple, and throwing in a call-to-action and a "click here" button on a home page, unfortunately, won't guarantee leads. Instead, marketers and designers need to opt for a more strategic approach.

In this article, we will look at some simple website optimisation tips to gear your organisation towards lead generation success.

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5 great websites for mobile app design inspiration

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Mobile app design is a constantly growing field, and as with the field of web design, there is always need for quality design inspiration.

As with most other areas of design, if you find yourself stuck on a design issue often the best way to overcome it is to look at other great examples of mobile apps that deal offer similar solutions and draw inspiration from them. Of course, when looking for mobile app inspiration, it is important to always keep in mind the client for whom you are designing for, as well the goals of the project.

Thankfully, there are dozens of examples of sites that gather the best examples of mobile app design that you can use for your own inspiration.

In this article, we look at five of our favourites websites where you can find great mobile app design inspiration. 

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4 steps to creating a powerful digital marketing strategy in 2018

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With the new year upon us, it is time to think about how you can boost your organisation's digital marketing strategy to have a powerful impact in 2018.

Before we dive into how you can go about creating a new and powerful digital marketing strategy for the new year, let's look at some stats. According to Smart Insight's 'Managing Digital Marketing' study, 16% of brands have a digital marketing strategy, but they are yet to integrate it into their marketing activity. On the other hand, a staggering 46% of brands don't have a defined digital marketing strategy at all. For brands without a defined strategy, this creates a big issue: how can you expect to grow and innovate your business, and measure meaningful results and data if you haven't a strategy in place to begin with?

For those who want to know how to create a powerful digital marketing strategy, the first port of call will probably be a simple Google search. However, if you Google search "digital marketing strategies" you will get roughly 45,200,000 results - and that's just pages with that exact phrase in the title.

To help your organisation create a powerful digital marketing strategy in 2018, we have put together a list of four straightforward, but effective, techniques to get your digital marketing where it needs to be in 2018. 

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Website design and development trends for 2018

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Trends in website design and development constantly evolve at high-speed. What was popular yesterday may not be tomorrow, therefore it is important as a digital marketing agency to always be aware of which new trends are emerging, and which are disappearing.

2017 brought us a lot of new trends in website design and development. Some of these trends, such as mobile-first design and long-scrolling websites have changed the website design landscape and are almost ubiquitous. On the other hand, others have disappeared almost as fast as they appeared.

With 2017 almost behind us, and 2018 right around the corner, one thing is certain for the new year: users will continue to demand more than ever from their online experiences and organisations will need to find new ways to engage them.

In this article, we have gathered some of the predictions of what trends in website design and development look set to lead the way in 2018. If you are thinking of building or redesigning your organisation's website in 2018, you will want to make sure that you are familiar with them. 

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10 pitfalls to avoid when choosing a mobile app development services provider

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Offering an impressive mobile app will help to boost your organisation's online presence. As the engagement between people and their smartphones continues to grow, businesses can take advantage of mobile apps to strengthen their online presence and to increase direct engagement with their customers.

Hiring a professional and experienced mobile app development company is essential for any business that needs custom mobile app development, but in many cases organisations choose the wrong mobile app development services provider for their mobile app project. As a result, organisations end up with a mobile app that is not able to attract and retain customers.

With thousands of mobile apps out there, and almost as many mobile app development agencies, your app needs to be simple to use and tailored to your customer's needs. To achieve these goals, you need a mobile app development services provider that understands your customers as well as your business goals.

To make sure you choose the right mobile app service providers for your organisation's new mobile app try to avoid these 10 simple pitfalls, especially if your organisation is ordering a mobile app for the first time.
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10 reasons why your organisation should choose a Joomla website

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When setting up your organisation's new website there are a lot of important factors to consider, such as your website design and domain name, but the most important factor of all is choosing the right CMS platform. We can't stress enough the importance of this decision and it is one that you shouldn't take lightly.

There are many CMS platforms out there for you to choose from, but here at Artonezero we would recommend Joomla as the best platform for your organisation's new website.

In this article we will look at 10 reasons why a Joomla website is the best fit to help your organisation accomplish your website goals and solve your online challenges. 

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How to Choose the Right Web Development Company for your Build

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Every successful development project begins with selecting a suitable and experienced web development company. A complete website overhaul is a big undertaking for any organisation, and you want to make sure that you have chosen a web development agency that can boost the value, reach, and effectiveness of your organisation's web presence.

In this article, we will look at eight important tips to help you choose the right web development company for your website project. 

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10 tips for purchasing a CRM system for your small business

10 tips for purchasing a CRM system for your small business

When choosing a new CRM (Customer Relationship Management) system, many small businesses share similar expectations and requirements as their larger corporate counterparts. Usually, the main factor that separates the two is that smaller businesses have limited access to resources - in terms of both budget and timescale for the implementation of a new CRM system.

Despite these limitations, small businesses can still purchase a CRM that caters to their needs, it is just a matter of knowing what to look for. With this, we wanted to share our 10 tips for purchasing a new CRM system for your small business. 

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7 Tips to Measure and Accelerate the ROI of Your Membership Website

Your membership website is the foundation of your membership organization’s online marketing and all of your other online marketing efforts drive potential new members to it. But after spending a lot of time and money on a new membership website design, how do you know that it brings a good ROI (Return on Investment)?

In this article, we will look at 7 tips that will help you to measure and accelerate the ROI on your membership website.

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What to Consider when Migrating to a new CMS

When migrating your organisation’s information to a new Content Management System (CMS), there are many factors to take into account. There are also many pitfalls to avoid, such as technical issues and poor user interfaces.

Many CMS may not be compatible with your organisation’s existing tools, databases and systems that you would like to integrate and continue using. On the other hand, many CMS systems will work perfectly fine, but may not offer the best fit for your organisation’s needs.

Before you can put a firm CMS migration plan in place for your organisation you will need to hold informal and more formal planning sessions, research will need to be undertaken and insights from all this will need to be constructed into well thought out proposals.

To assist you and your organisation we have put together this article of important considerations to help you make an informed decision about migrating to a new CMS system.

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3 CPD membership website design features to attract younger members

Leaders of membership organisations know that the battleground to attract new members is increasingly competitive and it is vital to attracting new members as young as possible. Now that communication with prospective members is increasingly online this interaction needs careful membership website design.

Early in their professional career, both Millennials and the younger 'generation Z' (the generation generally defined with birth years ranging from the mid to late 1990s) are quite fickle about their choice of suppliers including those for education and career training.

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Will Digital Transformation Replace Your Traditional Sales Team?

 

As your company's digital transformation moves you further towards a self-service e-commerce model, can you expect the role of your traditional sales team to become defunct?

This could well be the case, after all, key parts of your sales team’s functions can now be automated to allow for greater efficiency than with traditional sales methods.

On the other hand, this change in approach is also as likely to change the nature of your sales team’s roles, or help to shift the entire way that your business operates then it is to render your sales team defunct. In fact, many companies are already beginning to experiment with role set-ups to see which will help them best evolve in the face of digital transformation.

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10 Web Design Trends to Lead the Way in 2017

 

 

Happy new year from the team here at Artonezero!

With the new year now truly upon us, it is time to take a look at some of the web design trends that will be leading the way in 2017.

With digital technology becoming more advanced and even more ingrained into our daily lives, users are demanding even more than ever from their online user experiences (UX).

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Are your Domain Contact Details up to date for ICANN’s Policy Update on the 1st December?

In this digital age, your web domain is the bedrock of your business’s online identity. Not only does your domain tell customers how to find your business on the web, but it also communicates and reinforces your business to every visitor of your website.

Yet, despite the importance of the web domain, many Registrants often forget to check that their domain registration contact details are up to date. Similarly, many Registrants can’t remember if their domain is registered to their company or to whoever set up their first website when they started their business a long time ago. Sometimes it is even the case that Registrants have registered a domain using an old email address which they no longer have access to as the contact address for their domain.

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10 content concepts for your membership website

If your membership organisation owns a membership website you will be all too familiar with the importance of engaging your members with fantastic fresh content.

One type of content you probably are already creating is blog posts. While blog posts may be your most frequent content output you should never overlook the importance of variety, especially where membership content is concerned. Mixing the type of content on your membership website will not only keep your current members engaged and more likely to return, but it will also entice new visitors to become paying members.

As well as increasing retention and conversion rates, creating fresh types of content is one of the easiest ways to market your membership organisation. When you consistently deliver fresh and innovative content your members and website viewers are more likely to share it with their extended networks; bringing more traffic to your membership website.

In this article, we will take a look at 10 content ideas and some of the best ways that you can make the most of them on your membership website.

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5 Beginners Tips for Successful Membership Website Promotion

It’s a simple formula: the more successful you are in promoting your membership website the better the ongoing growth of your membership organisation will be.

Yet as with most things, the formula for successful promotion for a membership website is much easier said than done. One of the reasons for this is because there are so many options available.

With this, we thought we would start at the beginning. Here are five simple beginners tips that will help you on your way to the successful online promotion of your membership website.

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Does your Membership Website Engage your Members?

In the world of web marketing, the term “engagement” refers to how your visitors to your website interact and respond to your membership website and your other online materials.

There are a number of things that make up levels of engagement.

These include;

  • How long a user is spending on your membership website

  • Where your users are going on your website

  • How many and which pages your users look at

  • How quickly your users leave your membership website

These are just a few factors of many which will tell you what you need to know about the level of your membership website’s level of engagement with your users.

The issue that many membership organisations find is that once they have gathered metrics and user data from their website, they are finding that their membership website isn’t engaging their members enough.

If your membership website isn’t engaging your membership you will notice a direct effect on the number of members signing up for your organisation’s events, making purchases from your shops, creating conversations in members forums and even joining your organisation.

If this all sounds like a familiar experience here are a few simple tips to help you to begin boosting user engagement on your membership website.

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12 Tips for creating a successful Membership Website Blog

 

Membership website blogs have become a popular and effective resource for recognised membership thought-leaders to share valuable insights, express opinions, spark discussion and create engagement with their membership.

In the first instance, creating a membership website blog is quite simple. The real challenge lies in consistently creating great content that is regularly read and shared by wider membership communities.

Traditionally a blog is known as a medium through which an individual or organisation can share their news and information in the form of written articles. Though the more recent increase in the marketing and promotional potential of the blog means that there has been a rise in the popularity of audio and video content.

While a blog can help to boost the Search Engine Optimisation (SEO) of your membership website, drive traffic and establish you as an industry thought-leader, starting a membership blog can be difficult without the right advice and guidance.

To help you get started here are 12 membership website blogging tips to help your blog become a successful resource for your membership organisation.

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Improving Member Engagement with Personalised Digital Content

 

Increasing online member engagement through digital content is a goal at the heart of almost every membership organisation.

By delivering excellent digital content to your members through your website and other digital resources not only can you increase your membership but you also provide value to your existing members.

While delivering content can help you achieve both of these things, many membership organisations deliver content to their members that is valuable, but generic and not tailored to the individual member’s needs.

This where personalised content can help. Personalisation of content allows you to use the information that your organisation has gathered to deliver targeted and personalised online content to individual members based on their own interests and engagement habits.

 

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Optimise your Content for Voice Search

 

In the US, 65% of smartphone owners now use mobile voice assistants, an increase in more than double since 2013. With this increase not looking to slow down anytime soon, it would be safe to say that your digital roadmap and content strategy should begin to account for voice search.

With figures like these, it is clear that developments in the accuracy of voice recognition technology are definitely heading in the right direction. Approximately 90% of words are now recognised “per Google” in “low noise environments” which is a 70% increase from 2010. Similarly, Baidu and Hound Voice Search boast impressive figures, with word accuracy pushing over the 95% mark.

With improvements in the accuracy of voice recognition technology, more and more users are beginning to use their smartphone’s voice capabilities to perform web searches. This means that it is now high time to ensure that your website is optimised for voice search capabilities.

 

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