ArtOneZero Blog

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10 tips for purchasing a CRM system for your small business

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  When choosing a new CRM (Customer Relationship Management) system, many small businesses share similar expectations and requirements as their larger corporate counterparts. Usually, the main factor that separates the two is that smaller businesses have limited access to resources - in terms of both budget and time scale for the implementatio...
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6 Key Web Design Trends in 2014

With the first Christmas decorations in the shops, and another year nearly gone, it's time to reflect  on new trends and changes in the world of web design. Some of these trends have been gaining popularity over the last couple of years, whereas others are brand new for 2014. We take a look at some of the best and brightest web design trends to be seen this year, from the simple to the awe-inspiring.

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First impressions count - How to improve your website design

So you have diligently worked on improving your search engine marketing (SEO) to increase website traffic from search engines like Google, and your efforts are paying off in the form of more visitors.  So far, so good.  But wait, what happens when prospective clients do find and visit your site?

Did you know that it takes only 1/10th of a second to form a first impression about a person, and that websites impressions are no different?

According to research by Peep Laja the founder of ConversionXL, one of the leading conversion optimization experts in the world, it takes about 50 milliseconds, (that’s 0.05 seconds) for visitors to form an opinion about your website, that determines whether they like your site or not and whether they’ll stay or leave.

So the purpose of this article is to explain what you need to do with your website to make sure it creates a good first impression and your hard earned search engine marketing doesn't go to waste.

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An Introduction to Search Engine Optimization (SEO)

As the owner of a digital agency, the most frequently asked questions I hear are, "How do I drive traffic to a website?", “How do I get my website on the first page of Google?” or “How do I improve my search engine ranking?”

Why do clients want to do that? Normally because they want more visitors to their website and generally more sales and leads.

In a nutshell, the answer to that question is to make use of a process called Search Engine Optimization, (or SEO as it is more commonly known). Essentially this means fine tuning your website so that it looks highly relevant to Google for your particular topic.

This blog acts as an introduction to what is SEO and digital marketing, here we will give you the initial tools and know how to use SEO and improve your website performance. It's never going to be a skim read, so grab a coffee or save for your commute home!

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What are Inbound links and how do they improve SEO?

What are Inbound links and how do they improve SEO? 

If you want to be found among the top ranking websites on search engines, increase the popularity of your website with a large number of inbound links!

Inbound links, also commonly referred to as backlinks, are links that are present on other web pages so that they can be used to direct search engines and customers to your web page. Search engines like Google and many more need to be convinced on how relevant and important your content is to the topic.

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How to Improve On Page SEO

SEO stands for search engine optimization. On page SEO, also sometimes known as keyword density, refers to the factors that impact your website or your web page listing during online search results.

These factors are controlled either by you, or by the coding on your web page. Some examples of on page SEO or web page optimisation includes meta tags, HTML code, keyword density and keyword placement.

On page SEO, involves placing the most important of your keywords on your actual pages in the midst of your content elements. These on page elements consist of body content, sub-headings, headlines, links and image tags.

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6 ways to reduce your website bounce rate

 Most websites have a shocking 30-60% bounce rate on average. This means a large majority of web traffic entering your website leaves without navigating to any other pages. And many times they may never come back. Yikes!

Here are 6 tips to help improve your web design and usability and reduce your website bounce rate...

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Why having a website with a responsive design that's mobile friendly matters!

According to We Are Social’s new ‘Digital, Social and Mobile 2015 Report’, 27% of all website views come from mobile phones; while this is still far less than the 58% which come from desktop views, it is nonetheless still the second most popular way in which people access websites and therefore a crucially important aspect of a company's digital strategy.

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How mobile friendly is your mobile friendly website? A quick checklist...

When building your mobile friendly website, what are the things you should check to ensure that it's, well, actually mobile friendly? Here are Artonezero's ten top things to check:

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Safe harbour and data protection

“In the ’20s and ’30s it was the role of government. ’50s and ’60s it was civil rights. The next two decades are going to be privacy. I’m talking about the Internet. I’m talking about cell phones” says Sam Seaborn in the 1990s series The West Wing; and rarely has a TV show so accurately predicted the future.

For everyone that uses the internet – and since you’re reading this, we presume you do – and particularly for anyone who uses social media, how our data is stored and who it is shared with is something that is increasingly important to think about.

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Ten top tips to harness the power of digital and website design to enhance your users’ experience

After your users have signed up, you want them to get the most out of being part of your organisation. But very often users sign up and fail to engage; because the organisation doesn’t reach out to them in the right way. Here are our top tips for how to make sure they really engage with you and what you’re offering:

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Seven suggestions for how to use the power of digital and effective website design to recruit more users

To use the power of digital and website design to recruit more users, first those users need to find you online, and secondly, they have to engage with you. Sounds simple, but as too many of us know, can be easier said than done to actually achieve.

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How to effectively target your emails to increase user engagement

Emails. We all get them, we all rely on them, we all probably feel like like we get far, far too many of them. As an organisation, you rely on email engagement to keep in contact with your users. But how can you ensure that your users don’t feel spammed and that they are actually opening the emails you send?

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A 3 point action plan for Membership Organisations – how to respond to the Memberwise Website Design Report

MemberWise Network Founder, Richard Gott, and his team are to be congratulated on pulling together a thorough, insightful & thought provoking report on the state of websites serving the membership community.

The report is comprehensive and highlights 21 key findings spanning many facets of traditional Sales and Marketing functions including CRM, email, social media and the integration of these discipline into one system. But how can this all be achieved at an affordable price? It could all get very expensive.

Membership organisations need practical strategies to address the challenges identified in the Memberwise Website Design Report.

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Eight ideas for improving user engagement through digital transformation & effective website design

When you get people to sign up to your website, you want them to do more than that; you want them to engage. Check our ideas for ensuring using your users to engage with you, in a way that works both for them, and for your organisation:

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Using Long Tail Keywords to Boost Site Conversions

Long tail keywords are keywords or key phrases that offer a more specific (and longer) explanation of your services than your “head” keywords. While long tail keywords attract less search traffic they will often have a higher conversion value as they focus more on the specific product.

To reap the benefits of a long tail keyword strategy you need to have a clear sight of your company and your product, as well as clear expectations of what goals you want to achieve through your website. In this post, we will discuss the importance of long tail keywords, and how they can help your SEO to boost and conversion process.

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Guide your users down the right path: 6 website design tips to optimise user engagement

Website design is about far more than your site just looking nice. It’s about creating a site which optimises your users’ experience; both for them, and for you. A well designed site will allow your users to engage with you and to find out the information they need; but a really well designed site will mean that they do it on your terms.

Here are some of our top tips for enhancing user engagement via website design.

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3 CPD membership website design features to attract younger members

Leaders of membership organisations know that the battleground to attract new members is increasingly competitive and it is vital to attracting new members as young as possible. Now that communication with prospective members is increasingly online this interaction needs careful website design.

Early in their professional career, both Millennials and the younger 'generation Z' (the generation generally defined with birth years ranging from the mid to late 1990s) are quite fickle about their choice of suppliers including those for education and career training.

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How to Promote your Event using Inbound Marketing

 If you can market it well, hosting an event is a great way to gain attention for your organisation and to promote you as a thought leader in your industry.

Yet in a world where marketing is constantly undergoing vast changes, finding the right way to market the event that you have put a lot of time and effort into coordinating can be difficult.

Many of you will be familiar with the technique of Inbound Marketing. According to HubSpot's new State of Inbound 2015 report, 3 out of 4 marketers across the globe now take an inbound approach to marketing. When you apply an inbound marketing strategy to promoting your event, it can bring very successful results.

To help you to get a feel for using inbound marketing to promote your event, here are a few tips to get you started.

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How to Effectively Increase your Email Subscription Lists

Email is still one of the most effective ways to establish and grow long term relationships with clients, build trust and close sales.

Despite the rise in direct marketing emails over the past decades, email open rates are still higher than they were in the past.

To really benefit from this an organisation needs to develop an email subscription database. Email databases are easy to create, cost effective and provide you with a great resource to promote your organisation.

Once you have a database, you will then want to create emails that encourage contacts on your database to become subscribers to your email lists. Here are a few ways that you can optimise your site and your marketing techniques to achieve this goal.

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