SEO

The benefits of WordPress websites

There are many Content Management Systems (CMS) out there, but how can you know which one is the best to use? Here, we highlight the benefits of WordPress websites: Taking your business online is a massive step. But if you plan to manage it yourself rather than working with a web design company, you deserve […]

Digital Marketing

Feb 28, 2020

Keep your eye on these SEO trends in 2020:

When managing a website, it’s important enough to optimise its SEO; however, as SEOs, we have to keep an eye on the times.  Google has changed its search feature over the last 12 months, which had a knock-on effect on how we produce and manage our campaigns.  Let’s look at the SEO trends we should […]

Artonezero

Feb 21, 2020

Why does content marketing still matter in 2020?

When we’re creating new websites at Artonezero, it’s always a challenge to balance great creative design with effective digital and content marketing.  The digital marketing world is constantly changing, however, we always need to keep re-examining whether we are using the correct methods.  Aside from coming up with products and services to keep your business […]

Artonezero

Feb 14, 2020

Facebook releases search advertisements in Newsfeed and Marketplace

After a five-year hiatus, Facebook is officially reigniting its involvement with search advertising.

On December 11th 2018, Facebook began Alpha testing ad inventory in the app’s native search results with a select group of U.S advertisers in retail, automobile and e-commerce. Dependant on the outcome of initial Alpha testing, Facebook may expand this offering to a larger number of Beta advertisers for further testing.

SEO

Jan 16, 2019

7 SEO trends coming your way in 2019

Happy new year! With 2019 fully underway, now is the time to make sure that you have your marketing plans for this year all set and ready to go. 

The start of the new year is always the best time to get your SEO in gear for the year ahead, and to help you stay ahead of the game in 2019 we have put together these 7 SEO trends you can expect to see in 2019.

Digital Marketing

Jan 8, 2019

Your SEO rankings have dropped? Don’t panic – here’s what to do now

If you rely on organic search marketing for new leads, a drop in your SEO ranks can have a real negative effect on your website performance and lead generation, so you need to diagnose the issue quickly and get your SEO back on track.

If your SEO rankings have dropped, the first thing to do is stay calm! The second is to read this article to understand why your rankings have dropped and what you can do to bring them back.

Digital Marketing

Nov 30, 2018

In the beginning, there was the word – how to create a winning keyword strategy for SEO from scratch

In the beginning, there was the word – or the keyword. Your keyword strategy is the bedrock of your SEO strategy. Before you get stuck into creating SEO content you need to have a well-thought-out and documented keyword strategy in place. So, how you can create your own winning keyword strategy for your SEO efforts? We will show you in this article.

Digital Marketing

Nov 7, 2018

4 Local SEO online marketing strategies for SMEs

If you are an SME who wants to compete with larger corporations who have access to more resources, having strong local SEO online marketing strategies is a must. In this article, we will explore four cost-effective local SEO online marketing strategies that your SME can use to give yourself a solid chance of ranking locally.

SEO

Jul 27, 2018

Optimise your Content for Voice Search

In the US, 65% of smartphone owners now use mobile voice assistants, an increase in more than double since 2013. With improvements in the accuracy of voice recognition technology, more and more users are beginning to use their smartphone’s voice capabilities to perform web searches. This means that it is now high time to ensure that your website is optimised for voice search capabilities.

SEO

Sep 19, 2016

Building a Search Strategy that Accounts for Mobile Users

While SEO has been a top priority of marketers for many years, the big challenge is optimising search strategies to account for mobile users. These days, consumers are turning more and more towards social media, messaging apps, and bots for content via their mobile. In this article, we look at how to go about building a Search Strategy that Accounts for Mobile Users.

SEO

Sep 12, 2016

Important Information about Expanded Text Ads in Google AdWords

Recently Google announced the upcoming introduction of AdWords Expanded Text Ads. This will be quite a significant change in the way that AdWords works, so in this article, we wanted to explain to you some important information that you will need to know about the new ad format.

SEO

Jul 18, 2016

Using Social Media to Boost your SEO Campaign

While social media signals are not direct ranking factors when determining organic listings in search engines, numbers do speak, and with so many social media users in 2016, your SEO campaign can benefit with an engaging social media strategy. By adopting social media marketing alongside your SEO strategy, your organic rankings will almost certainly be indirectly boosted. Here are some of the ways that social media can benefit your SEO campaign.

SEO

Jun 20, 2016