SEO

Your SEO rankings have dropped? Don’t panic – here’s what to do now

If you rely on organic search marketing for new leads, a drop in your SEO ranks can have a real negative effect on your website performance and lead generation, so you need to diagnose the issue quickly and get your SEO back on track.

If your SEO rankings have dropped, the first thing to do is stay calm! The second is to read this article to understand why your rankings have dropped and what you can do to bring them back.

Digital Marketing

Nov 30, 2018

4 Local SEO online marketing strategies for SMEs

4 Local SEO online marketing strategies for SMEs

If you are an SME who wants to compete with larger corporations who have access to more resources, having strong local SEO online marketing strategies is a must. In this article, we will explore four cost-effective local SEO online marketing strategies that your SME can use to give yourself a solid chance of ranking locally.

SEO

Jul 27, 2018

Optimise your Content for Voice Search

In the US, 65% of smartphone owners now use mobile voice assistants, an increase in more than double since 2013. With improvements in the accuracy of voice recognition technology, more and more users are beginning to use their smartphone’s voice capabilities to perform web searches. This means that it is now high time to ensure that your website is optimised for voice search capabilities.

SEO

Sep 19, 2016

Building a Search Strategy that Accounts for Mobile Users

Building a Search Strategy that Accounts for Mobile Users

While SEO has been a top priority of marketers for many years, the big challenge is optimising search strategies to account for mobile users. These days, consumers are turning more and more towards social media, messaging apps, and bots for content via their mobile. In this article, we look at how to go about building a Search Strategy that Accounts for Mobile Users.

SEO

Sep 12, 2016

Important Information about Expanded Text Ads in Google AdWords

Recently Google announced the upcoming introduction of AdWords Expanded Text Ads. This will be quite a significant change in the way that AdWords works, so in this article, we wanted to explain to you some important information that you will need to know about the new ad format.

SEO

Jul 18, 2016

Using Social Media to Boost your SEO Campaign

Using Social Media to Boost your SEO Campaign

While social media signals are not direct ranking factors when determining organic listings in search engines, numbers do speak, and with so many social media users in 2016, your SEO campaign can benefit with an engaging social media strategy. By adopting social media marketing alongside your SEO strategy, your organic rankings will almost certainly be indirectly boosted. Here are some of the ways that social media can benefit your SEO campaign.

SEO

Jun 20, 2016

How to Improve On Page SEO

On page SEO, also sometimes known as keyword density, refers to the factors that impact your website or your web page listing during online search results. These factors are controlled either by you or by the coding on your web page. Some examples of on-page SEO or web page optimisation includes meta tags, HTML code, keyword density and keyword placement. In this article, we look at how you can improve your On page SEO.

SEO

Sep 7, 2015

What are Inbound links and how do they improve SEO?

If you want to be found among the top ranking websites on search engines, increase the popularity of your website with a large number of inbound links! Inbound links are links that are present on other web pages so that they can be used to direct search engines and customers to your web page. In this article, we look at what are Inbound links and how do they improve SEO?

SEO

Sep 3, 2015

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