COVID-19 Update: Artonezero are still operating as normal from home. Read more

Blog

Back to all blogs

Your SEO rankings have dropped? Don’t panic – here’s what to do now

If you have noticed a drop in your SEO rankings, it is easy to start panicking – and we don’t blame you, we have all been there!

It might be that your rankings have dropped suddenly, or it could be that it has been more gradual but you have only noticed it now.

If you rely on organic search marketing for new leads, a drop in your SEO rankings can have a real negative effect on your website performance and lead generation, so you need to diagnose the issue quickly and get your SEO back on track.

If your SEO rankings have dropped, the first thing to do is stay calm! The second is to read this article to understand why your rankings have dropped and what you can do to bring them back.

How many keyword rankings have dropped?

It is important to know how many keyword rankings have dropped. One or a couple of keyword falling in the rank is an entirely different matter to several dropping in a similar time period.

Here’s why several keywords may have dropped at once

  • You haven’t recently published any blog posts or content supporting the keywords that have dropped
  • You haven’t recently added any backlinks or updated the content on pages supporting the keywords
  • If it was a  cluster of competitive keywords, one of your competitors may have ranked above you with a more aggressive SEO strategy
  • You lost a powerful backlink from another website
  • Something is broken on the web page supporting the keyword
  • You have built a new webpage which is now competing with the previous one for the same keyword

When did the drop in your keywords happen?

Was it a sudden drop in a normally upward trend? Or was the drop more gradual and predictable based on historical patterns?

If it was a sudden drop in a keyword you normally rank well for, it is likely a technical issue that caused it. For example, you may have been penalised by Google if your website is slow-loading, a page is poorly built, non-optimised HTML tags, or a dodgy backlink.

If the drop has been more gradual over time, then it is likely because of an on-page or strategic issue. For example, you haven’t been publishing fresh content around a keyword, or you haven’t been building backlinks between cornerstone pages.

How can I increase my SEO rankings?

Once you have gotten to the bottom of the problem, the fix might become clear. For example, you might need to add or fix an optimised HTML tag or re-optimise your pages so that more than one isn’t competing for the same keyword.

If it is a bigger issue, you will need to go back to square one and follow some SEO best practices.

Some SEO best practices for sitewide increase in SEO rankings

  • Create an ongoing content marketing strategy that targets particular keywords across your site
  • Regularly audit your site to find and fix problems before they become a big issue – such as broken links, bad backlinks, or slow loading times on pages.
  • Keep up-to-date with Google Webmaster news. SEO is constantly changing, and you need to keep up!
  • Keep your website in good shape by doing things to reduce loading times, such as reducing image sizes, minimise the amount of Javascript elements and optimise your site for mobile.
  • Create links between your website pages so that you are sending links to the right keyword pages.
  • Keep your robots.txt file SEO-compliant, so Google spiders can crawl your website properly
  • Keyword targets can become saturated or irrelevant, so keep looking for new keyword targets

By following these best practices and getting to the centre of any SEO issues you detect, you can keep your website constantly performing well in search engine rankings.

You may also like...

5-tips-to-redesign-your-website-for-lead-generation-success.jpg

5 tips to redesign your website for lead generation success

If your website is properly designed for lead generation, it has the potential to turn into a 24/7 lead generation machine. If you are currently not generating leads through your website, then the problem may be the design of your website. But never fear! This doesn’t mean that you need to redesign your whole website. In this article, we have put together 5 simple tips to help you redesign your website for lead generation success.

Digital Marketing

Jun 27, 2018

Recruit-more-members-with-an-inbound-marketing-strategy-min.jpg

Recruit more members with an inbound marketing strategy

Inbound marketing is a permission-based marketing strategy that encourages prospects to move through your membership recruitment funnel by attracting their attention, nurturing their interest, demonstrating value, and finally, converting them from prospects to new members of your membership association. In this article, we look at how you can recruit more members with an inbound marketing strategy.

Digital Marketing

Jun 6, 2018

What to Consider when Migrating to a new CMS

What to Consider when Migrating to a new CMS

When migrating your organisation’s information to a new Content Management System (CMS), there are many factors to take into account. There are also many pitfalls to avoid, such as technical issues and poor user interfaces. To assist you and your organisation we have put together this article of important considerations to help you make an informed decision about migrating to a new CMS system.

Digital Marketing

Apr 13, 2017

Some of our work

We'd love to hear from you!

Email anytime, or call us on 020 301 103 90 during office hours.