Blog

Back to all blogs

How to Improve On Page SEO

SEO stands for search engine optimization. On page SEO, also sometimes known as keyword density, refers to the factors that impact your website or your web page listing during online search results.

These factors are controlled either by you or by the coding on your web page. Some examples of on-page SEO or web page optimisation includes meta tags, HTML code, keyword density and keyword placement.

On page SEO, involves placing the most important of your keywords on your actual pages in the midst of your content elements. These on-page elements consist of body content, sub-headings, headlines, links and image tags.

Keyword Inclusion

The way you include and use keywords into your content can determine its quality, relevance, as well as its capability of being ranked as one of the top links among competitors. Some common mistakes businesses make when making use of keywords:

  • Too little on page optimization will not help you achieve the desired results of being easily spotted online even if your content is of the highest level of quality.
  • Too much of keyword stuffing can greatly diminish the quality of your content, drifting readers further away from your site as opposed to being drawn to it.

Tips on Keyword Optimization

Here are some pointers you need to keep in mind when using keywords:

Assign a Primary Keyword to Each Page

Choose a keyword and place your focus on optimizing the use of the keyword for that particular page. Make sure you do not over-saturate the page with a keyword as it will then lose its importance. The importance will decline because search engines will not have a clear picture of the content of the page.

Correct Placement of Keywords

  • Make space for your primary keywords in your headline and sub-headline where they will have a more beneficial impact on search engines.
  • When using keywords in the body content, use them within the context of your topic so that can contribute to relevance within the content.
  • When using images, place keywords in their file name or within the ALT tag.
  • You can also place the keywords in the URL of the page.

Relate Your Content to the Interest of Your Audience

Always remember that though your content is posted on search engines, you are actually writing for your audience and not the search engines. Therefore, your content should focus on capturing the interest of your audience for enhanced optimization.

Use a Variation of Keywords

All visitors and readers will not find what they are looking for by using the same keyword. This is why you should create a balance by adding a variety of different keywords so that even if people use variations, they’ll find your site on search engines. This variation will not only avoid repetition of content, it will maintain its relevance to a greater number of people.

The above mentioned tips should help you gain a much better SEO ranking. Once you start generating traffic to your website, you will also be able to attract visitors and customers via social media marketing efforts.

To find out more about improving your website performance, download our free E-Book below!

Author

James O'Connell

Date

7th September 2015

Reading Time

2 minutes

You may also like...

Guide your users down the right path 6 website design tips to optimise user engagement

Guide your users down the right path: 6 website design tips to optimise user engagement

Website design is about far more than your site just looking nice. It’s about creating a site which optimises your users’ experience; both for them, and for you. A well designed site will allow your users to engage with you and to find out the information they need, but a really well-designed site will mean that they do it on your terms. Here are some of our top tips for enhancing user engagement via website design.

Digital Marketing

May 10, 2016

First impressions count – How to improve your website design

According to research by Peep Laja the founder of ConversionXL, one of the leading conversion optimization experts in the world, it takes about 50 milliseconds, (that’s 0.05 seconds) for visitors to form an opinion about your website, that determines whether they like your site or not and whether they’ll stay or leave. So the purpose of this article is to explain what you need to do with your website to make sure it creates a good first impression and your hard earned search engine marketing doesn’t go to waste.

Lead Generation

Aug 13, 2015

brooke-cagle-609879-unsplash.jpg

What is the right to be forgotten and how does it work under the GDPR?

The GDPR will come into effect later this month on the 25th of May and will change the way we perform email marketing and data handling. The GDPR will mean that the types of data that organisations can store will revolve substantially around consent. This will place much more power into the hands of the individual and will give them much more control over which organisations store what data, and how it is used. What is the right to be forgotten and how does it work under the GDPR?

Digital Marketing

May 9, 2018

Some of our work

We'd love to hear from you!

Email anytime, or call us on 020 301 103 90 during office hours.