In some cases, future members will visit your membership website for the first time, be impressed by what they see and read, and then join your membership organisation there and then. However, in many, many cases, you will need to take a few more lead generation steps to convert cold traffic into members. Email is one of the most powerful tools you can use for generating leads for your membership website. If email isn’t part of your lead generation strategy, then you will need to get started by including the following core elements into your email strategy.
In many ways, membership website design works in the same way as it does for other websites. Common elements like landing pages, CTAs, contact forms are all there, but what makes a website design for membership organisations different from other websites? Website design for membership organisations needs to be highly interactive, and creating a rich and fulfilling user experience (UX) for your membership requires certain design solutions. In this article, we have gathered a few UX best practices to keep in mind when designing your membership organisation’s website.
If you run your membership association website successfully, it is your membership organisation’s main tool for recruiting new members and driving engagement with your current membership. In this article, we will look at some best practices for running a successful membership website.
Do you need to drive more traffic to your membership association website? An important part of getting people to your membership website includes ranking well in organic search results, which is where Search Engine Optimisation (SEO) comes in. There are SEO tools available to manage your membership organisation’s SEO yourself – and many of them are free. In this article, we have put together 5 of our favourite free SEO tools to optimise your membership association website in 2018.
The key to making the membership business model work is recurring revenue. If your members don’t maintain an active subscription, then your revenue begins to vanish. If this happens, then growing a profitable membership website business becomes almost impossible. In this article, we have put together 20 ways that you can increase membership retention on your membership website.
In the world of digital marketing, ‘engagement’ means the way in which visitors interact and respond to your membership organisation’s website and other online materials. Variables such as, how long users are spending on your site, where they are going, which pages and how many pages they look at, and how quickly they leave all tell us a lot about your website’s engagement. In this article, we look at a few things you can do to build member engagement.
Recent website design research from Memberwise shows that many membership organisations are still living with old back office IT systems ( over 60%) and that 43% of membership websites are not responsive (will not work effectively on Smartphones). So here are our 3 tips for attracting and retaining new younger members to your membership organisation.
In the world of web marketing, the term “engagement” refers to how your visitors to your website interact and respond to your membership website and your other online materials. There are a number of things that make up levels of engagement and in this article, we look at some of the best ways to build engagement on your membership website.
Communicating information with your members is very important to ensure they renew their own membership as well as encouraging new members to sign up to your organisation. The way you communicate information is through your website, so you need to be sure that your members find using your website engaging. To tie in with our forthcoming seminar “Boost Member Engagement with a Custom Website Strategy”, we’ve identified 5 tips to increase engagement of your users and the sign-up of new members through excellent web design.