Why inbound marketing is replacing the traditional hard sell
If you’ve been in business for a while, then you may have noticed some changes in the way you acquire customers. In the beginning, there was a lot of shoe leather and petrol used pounding the streets, hitting the phones, sending out mail shots, and just generally being loud and getting your foot in the door in order to win business. Inbound marketing is starting to take over from the traditional hard sell; let’s take a look at how and why this is happening.
Digital Marketing
Sep 26, 2014
