The Google Analytics metrics you should be measuring

We all know Google Analytics is a crucial tool to measure which efforts are yielding results and which aren’t. However, opening up the Analytics suite presents enough data to send even the most data-driven marketer running to the hills. To try and make Google Analytics a little less daunting, we will outline the metrics and tools to help you get the most comprehensive overview of your digital marketing efforts

Digital Marketing

Apr 11, 2019