Digital Marketing

Guide your users down the right path: 6 website design tips to optimise user engagement

Website design is about far more than your site just looking nice. It’s about creating a site which optimises your users’ experience; both for them, and for you. A well designed site will allow your users to engage with you and to find out the information they need, but a really well-designed site will mean that they do it on your terms. Here are some of our top tips for enhancing user engagement via website design.

Digital Marketing

May 10, 2016

Using Long Tail Keywords to Boost Site Conversions

Long tail keywords are keywords or key phrases that offer a more specific (and longer) explanation of your services than your “head” keywords. While long tail keywords attract less search traffic they will often have a higher conversion value as they focus more on the specific product. In this post, we will discuss the importance of long tail keywords, and how they can help your SEO to boost and conversion process.

Digital Marketing

May 2, 2016

Eight ideas for improving user engagement through digital transformation & effective website design

When you get people to sign up to your website, you want them to do more than that; you want them to engage. In this article, we share our Eight ideas for improving user engagement through digital transformation & effective website design.

Digital Marketing

Apr 25, 2016

A 3 point action plan for Membership Organisations – how to respond to the Memberwise Website Design Report

MemberWise Network Founder, Richard Gott, and his team are to be congratulated on pulling together a thorough, insightful & thought-provoking report on the state of websites serving the membership community. The report is comprehensive and highlights 21 key findings spanning many facets of traditional Sales and Marketing functions including CRM, email, social media and the integration of these disciplines into one system. But how can this all be achieved at an affordable price?

Digital Marketing

Apr 20, 2016

How to effectively target your emails to increase user engagement

Emails. We all get them, we all rely on them, we all probably feel like we get far, far too many of them. As an organisation, you rely on email engagement to keep in contact with your users. But how can you ensure that your users don’t feel spammed and that they are actually opening the emails you send? In this article, we look at how to effectively target your emails to increase user engagement.

Digital Marketing

Apr 1, 2016

6 ways to reduce your website bounce rate

Most websites have a shocking 30-60% bounce rate on average. This means a large majority of web traffic entering your website leaves without navigating to any other pages. And many times they may never come back. Yikes! Here are 6 tips to help improve your web design and usability and reduce your website bounce rate.

Digital Marketing

Sep 10, 2015

An Introduction to Search Engine Optimization (SEO)

This blog acts as an introduction to what is SEO and digital marketing, here we will give you the initial tools and know how to use SEO and improve your website performance. It’s never going to be a skim read, so grab a coffee or save for your commute home!

Digital Marketing

Sep 1, 2015

Why inbound marketing is replacing the traditional hard sell

If you’ve been in business for a while, then you may have noticed some changes in the way you acquire customers. In the beginning, there was a lot of shoe leather and petrol used pounding the streets, hitting the phones, sending out mail shots, and just generally being loud and getting your foot in the door in order to win business. Inbound marketing is starting to take over from the traditional hard sell; let’s take a look at how and why this is happening.

Digital Marketing

Sep 26, 2014