Content strategy

Improving Member Engagement with Personalised Digital Content

While delivering content can help you achieve both of these things, many membership organisations deliver content to their members that is valuable, but generic and not tailored to the individual member’s needs. Personalisation of content allows you to use the information that your organisation has gathered to deliver targeted and personalised online content to individual members based on their own interests and engagement habits.

Content Marketing

Sep 30, 2016

Optimise your Content for Voice Search

In the US, 65% of smartphone owners now use mobile voice assistants, an increase in more than double since 2013. With improvements in the accuracy of voice recognition technology, more and more users are beginning to use their smartphone’s voice capabilities to perform web searches. This means that it is now high time to ensure that your website is optimised for voice search capabilities.

SEO

Sep 19, 2016

Building a Search Strategy that Accounts for Mobile Users

While SEO has been a top priority of marketers for many years, the big challenge is optimising search strategies to account for mobile users. These days, consumers are turning more and more towards social media, messaging apps, and bots for content via their mobile. In this article, we look at how to go about building a Search Strategy that Accounts for Mobile Users.

SEO

Sep 12, 2016

5 Membership Website Content Ideas to Engage Your Members

A membership website is a great opportunity to create a content hub full of interesting and valuable information for your members. Not only does this keep your current members coming back for more, but it also helps you to increase your membership organisation through attracting more new members. In this article, we have identified 5 great ideas for content that will boost user engagement on your website.

Digital Marketing

Aug 10, 2016

Key considerations when choosing a CMS for your website

Choosing the right CMS is a very important decision as the outcome will affect your whole website development project. In this article, we will look into a few of the things you will need to consider when selecting the right CMS for your organisation’s website project. As you will see, many of these mistakes can be overcome by considering the issues fully and identifying what purposes the CMS system needs to fulfil.

Digital Marketing

Aug 9, 2016

Important Information about Expanded Text Ads in Google AdWords

Recently Google announced the upcoming introduction of AdWords Expanded Text Ads. This will be quite a significant change in the way that AdWords works, so in this article, we wanted to explain to you some important information that you will need to know about the new ad format.

SEO

Jul 18, 2016

How to Craft Compelling Blog Titles that Attract Readers

Sharing your thought leadership, insights and company news through blogging has become a practice that boosts online visibility and communicating your brand to your customer base. Your blog is one of the biggest resources in your marketing strategy, and not only will it help to drive online traffic, but it also is the main ways that leads will find your product. In this article, we look at how to craft compelling blog titles.

Digital Marketing

Jul 11, 2016