COVID-19 Update: Artonezero are still operating as normal from home. Read more

Blog

Back to all blogs

Improving Member Engagement with Personalised Digital Content

Increasing online member engagement through digital content is a goal at the heart of almost every membership organisation.

By delivering excellent digital content to your members through your website and other digital resources not only can you increase your membership but you also provide value to your existing members.

While delivering content can help you achieve both of these things, many membership organisations deliver content to their members that is valuable, but generic and not tailored to the individual member’s needs.

This where personalised content can help. Personalisation of content allows you to use the information that your organisation has gathered to deliver targeted and personalised online content to individual members based on their own interests and engagement habits.

The Importance of Member Engagement

Positive user engagement helps your organisation to forge stronger and closer relationships with your members. This also goes further than just your current members as it also helps your organisation to connect with future members and well as reconnecting with older lapsed members. Using personalised content helps you to forge these relationships.

Personalised content, when used in conjunction with thorough online planning and strategy development, helps you to guide members and potential members the journey through the journey of being passive spectators into engaged endorsers who are more likely to engage both online and offline.

This means that your organisation should use personalised content to help your members to feel like they are an important part of a direct and relevant relationship shared by a common theme: the industry sector that your membership organisation advocates.

How to get Started Personalising Your Membership Content

There are hundreds of ways that you can begin to personalise your organisation’s membership content, but at the core of all of these rely on how you use your membership’s data.

By keeping all of your membership’s data up-to-date and stored in a suitable format, you can securely transfer into your software and begin online personalisation. However, if your organisation is still using legacy back-office software you may need to consider updating or replacing to make the most out of content personalisation.

How We Can Help

At ArtOneZero we help boost user-engagement and recruit new member sign-ups by turning your website into a custom 24/7 information portal.

With more members demanding that relevant information be available 24/7, we help membership organisations to transform their website into an engaging information hub that provides users with relevant information in the way they want to receive it.

You may also like...

How to Improve On Page SEO

On page SEO, also sometimes known as keyword density, refers to the factors that impact your website or your web page listing during online search results. These factors are controlled either by you or by the coding on your web page. Some examples of on-page SEO or web page optimisation includes meta tags, HTML code, keyword density and keyword placement. In this article, we look at how you can improve your On page SEO.

SEO

Sep 7, 2015

Your SEO rankings have dropped? Don’t panic – here’s what to do now

If you rely on organic search marketing for new leads, a drop in your SEO ranks can have a real negative effect on your website performance and lead generation, so you need to diagnose the issue quickly and get your SEO back on track.

If your SEO rankings have dropped, the first thing to do is stay calm! The second is to read this article to understand why your rankings have dropped and what you can do to bring them back.

Digital Marketing

Nov 30, 2018

7-tips-to-drive-traffic-to-your-membership-association-website-3.jpg

7 tips to drive traffic to your membership association website

By engaging with prospects through social media, comments, online forums and multimedia content, you can increase your membership association’s website exposure and build a loyal following from your visitors. To reach this stage you will need to drive traffic to your membership site, and in this article, we will look at 7 simple tips you can use to do just that.

Content Marketing

Aug 8, 2018

Some of our work

We'd love to hear from you!

Email anytime, or call us on 020 301 103 90 during office hours.