Blog

Back to all blogs

Improving Member Engagement with Personalised Digital Content

Increasing online member engagement through digital content is a goal at the heart of almost every membership organisation.

By delivering excellent digital content to your members through your website and other digital resources not only can you increase your membership but you also provide value to your existing members.

While delivering content can help you achieve both of these things, many membership organisations deliver content to their members that is valuable, but generic and not tailored to the individual member’s needs.

This where personalised content can help. Personalisation of content allows you to use the information that your organisation has gathered to deliver targeted and personalised online content to individual members based on their own interests and engagement habits.

The Importance of Member Engagement

Positive user engagement helps your organisation to forge stronger and closer relationships with your members. This also goes further than just your current members as it also helps your organisation to connect with future members and well as reconnecting with older lapsed members. Using personalised content helps you to forge these relationships.

Personalised content, when used in conjunction with thorough online planning and strategy development, helps you to guide members and potential members the journey through the journey of being passive spectators into engaged endorsers who are more likely to engage both online and offline.

This means that your organisation should use personalised content to help your members to feel like they are an important part of a direct and relevant relationship shared by a common theme: the industry sector that your membership organisation advocates.

How to get Started Personalising Your Membership Content

There are hundreds of ways that you can begin to personalise your organisation’s membership content, but at the core of all of these rely on how you use your membership’s data.

By keeping all of your membership’s data up-to-date and stored in a suitable format, you can securely transfer into your software and begin online personalisation. However, if your organisation is still using legacy back-office software you may need to consider updating or replacing to make the most out of content personalisation.

How We Can Help

At ArtOneZero we help boost user-engagement and recruit new member sign-ups by turning your website into a custom 24/7 information portal.

With more members demanding that relevant information be available 24/7, we help membership organisations to transform their website into an engaging information hub that provides users with relevant information in the way they want to receive it.

You may also like...

6 ways to reduce your website bounce rate

Most websites have a shocking 30-60% bounce rate on average. This means a large majority of web traffic entering your website leaves without navigating to any other pages. And many times they may never come back. Yikes! Here are 6 tips to help improve your web design and usability and reduce your website bounce rate.

Digital Marketing

Sep 10, 2015

4 Local SEO online marketing strategies for SMEs

4 Local SEO online marketing strategies for SMEs

If you are an SME who wants to compete with larger corporations who have access to more resources, having strong local SEO online marketing strategies is a must. In this article, we will explore four cost-effective local SEO online marketing strategies that your SME can use to give yourself a solid chance of ranking locally.

SEO

Jul 27, 2018

brooke-lark-609911-unsplash.jpg

Why offering CPD will draw more recruits for your membership organisation

As a membership organisation, you are probably already investing lots of time and money into keeping your membership website up to date, all of your content and publications are well designed, and the events that you host all offer valuable information to your membership. So what more can you do? This is where CPD software comes in. In this article, we look at how offering CPD will draw more recruits for your membership organisation

Digital Marketing

Apr 27, 2018

Some of our work

We'd love to hear from you!

Email anytime, or call us on 020 301 103 90 during office hours.