Blog

Back to all blogs

Improving Member Engagement with Personalised Digital Content

Increasing online member engagement through digital content is a goal at the heart of almost every membership organisation.

By delivering excellent digital content to your members through your website and other digital resources not only can you increase your membership but you also provide value to your existing members.

While delivering content can help you achieve both of these things, many membership organisations deliver content to their members that is valuable, but generic and not tailored to the individual member’s needs.

This where personalised content can help. Personalisation of content allows you to use the information that your organisation has gathered to deliver targeted and personalised online content to individual members based on their own interests and engagement habits.

The Importance of Member Engagement

Positive user engagement helps your organisation to forge stronger and closer relationships with your members. This also goes further than just your current members as it also helps your organisation to connect with future members and well as reconnecting with older lapsed members. Using personalised content helps you to forge these relationships.

Personalised content, when used in conjunction with thorough online planning and strategy development, helps you to guide members and potential members the journey through the journey of being passive spectators into engaged endorsers who are more likely to engage both online and offline.

This means that your organisation should use personalised content to help your members to feel like they are an important part of a direct and relevant relationship shared by a common theme: the industry sector that your membership organisation advocates.

How to get Started Personalising Your Membership Content

There are hundreds of ways that you can begin to personalise your organisation’s membership content, but at the core of all of these rely on how you use your membership’s data.

By keeping all of your membership’s data up-to-date and stored in a suitable format, you can securely transfer into your software and begin online personalisation. However, if your organisation is still using legacy back-office software you may need to consider updating or replacing to make the most out of content personalisation.

How We Can Help

At ArtOneZero we help boost user-engagement and recruit new member sign-ups by turning your website into a custom 24/7 information portal.

With more members demanding that relevant information be available 24/7, we help membership organisations to transform their website into an engaging information hub that provides users with relevant information in the way they want to receive it.

Author

Mike Lloyd

Date

30th September 2016

Reading Time

2 minutes

You may also like...

What are Inbound links and how do they improve SEO?

If you want to be found among the top ranking websites on search engines, increase the popularity of your website with a large number of inbound links! Inbound links are links that are present on other web pages so that they can be used to direct search engines and customers to your web page. In this article, we look at what are Inbound links and how do they improve SEO?

SEO

Sep 3, 2015

Using Long Tail Keywords to Boost Site Conversions

Using Long Tail Keywords to Boost Site Conversions

Long tail keywords are keywords or key phrases that offer a more specific (and longer) explanation of your services than your “head” keywords. While long tail keywords attract less search traffic they will often have a higher conversion value as they focus more on the specific product. In this post, we will discuss the importance of long tail keywords, and how they can help your SEO to boost and conversion process.

Digital Marketing

May 2, 2016

5 free SEO tools to optimise your membership association website in 2018

5 free SEO tools to optimise your membership association website in 2018

Do you need to drive more traffic to your membership association website? An important part of getting people to your membership website includes ranking well in organic search results, which is where Search Engine Optimisation (SEO) comes in. There are SEO tools available to manage your membership organisation’s SEO yourself – and many of them are free. In this article, we have put together 5 of our favourite free SEO tools to optimise your membership association website in 2018.

Membership Websites

Aug 29, 2018

Some of our work

We'd love to hear from you!

Email anytime, or call us on 020 301 103 90 during office hours.