In many ways, membership website design works in the same way as it does for other websites. Common elements like landing pages, CTAs, contact forms are all there, but what makes a website design for membership organisations different from other websites? Website design for membership organisations needs to be highly interactive, and creating a rich and fulfilling user experience (UX) for your membership requires certain design solutions. In this article, we have gathered a few UX best practices to keep in mind when designing your membership organisation’s website.
If you run your membership association website successfully, it is your membership organisation’s main tool for recruiting new members and driving engagement with your current membership. In this article, we will look at some best practices for running a successful membership website.
Do you need to drive more traffic to your membership association website? An important part of getting people to your membership website includes ranking well in organic search results, which is where Search Engine Optimisation (SEO) comes in. There are SEO tools available to manage your membership organisation’s SEO yourself – and many of them are free. In this article, we have put together 5 of our favourite free SEO tools to optimise your membership association website in 2018.
Membership associations operate in a crowded digital environment alongside large cooperates with aggressive marketing tactics and large advertising spends. For this reason, it can be tough for membership organisations to reach their target audiences – especially for membership recruitment. With this, how can membership organisations stand out, build visibility, and engage their members in a landscape where the average email user sends and receives 122 messages a day? In this article, we look at 5 types of email you should send to help you recruit more members.
By engaging with prospects through social media, comments, online forums and multimedia content, you can increase your membership association’s website exposure and build a loyal following from your visitors. To reach this stage you will need to drive traffic to your membership site, and in this article, we will look at 7 simple tips you can use to do just that.
The key to making the membership business model work is recurring revenue. If your members don’t maintain an active subscription, then your revenue begins to vanish. If this happens, then growing a profitable membership website business becomes almost impossible. In this article, we have put together 20 ways that you can increase membership retention on your membership website.
When search engines like Google and Bing rank your membership website, they consider a combination of things that you do both on and off your website, and in this article, we will look at five simple tips that you can use to improve your membership organisation website’s SEO.
Building a mobile app for your membership organisation presents you with an effective way to communicate with your members. In this day and age, no longer do personalised cards and flyers for your organisation’s upcoming news and events work effectively, instead, you need to build a mobile app for your membership organisation to boost member engagement and communication. Here are 5 reasons why a mobile application can help you improve engagement with your members and help your organisation to provide more value to your membership.
In the world of digital marketing, ‘engagement’ means the way in which visitors interact and respond to your membership organisation’s website and other online materials. Variables such as, how long users are spending on your site, where they are going, which pages and how many pages they look at, and how quickly they leave all tell us a lot about your website’s engagement. In this article, we look at a few things you can do to build member engagement.
As a membership organisation, you are probably already investing lots of time and money into keeping your membership website up to date, all of your content and publications are well designed, and the events that you host all offer valuable information to your membership. So what more can you do? This is where CPD software comes in. In this article, we look at how offering CPD will draw more recruits for your membership organisation
Your membership website is the foundation of your membership organization’s online marketing and all of your other online marketing efforts drive potential new members to it. But after spending a lot of time and money on a new membership website design, how do you know that it brings a good ROI (Return on Investment)? In this article, we will look at 7 tips that will help you to measure and increase the ROI on your membership website.
Recent website design research from Memberwise shows that many membership organisations are still living with old back office IT systems ( over 60%) and that 43% of membership websites are not responsive (will not work effectively on Smartphones). So here are our 3 tips for attracting and retaining new younger members to your membership organisation.