digital marketing

5 tips to redesign your website for lead generation success

If your website is properly designed for lead generation, it has the potential to turn into a 24/7 lead generation machine. If you are currently not generating leads through your website, then the problem may be the design of your website. But never fear! This doesn’t mean that you need to redesign your whole website. In this article, we have put together 5 simple tips to help you redesign your website for lead generation success.

Digital Marketing

Jun 27, 2018

6 inbound marketing strategy tips every business should use

Inbound marketing is much more of a whole approach than a list of tactics. An inbound marketing strategy, at its core, is more about attracting prospects to your business rather than finding prospects and going in for the hard-sell. We have put together the following six inbound marketing tips that we believe that every business should use as part of their inbound marketing strategy.

Content Marketing

Jun 22, 2018

Recruit more members with an inbound marketing strategy

Inbound marketing is a permission-based marketing strategy that encourages prospects to move through your membership recruitment funnel by attracting their attention, nurturing their interest, demonstrating value, and finally, converting them from prospects to new members of your membership association. In this article, we look at how you can recruit more members with an inbound marketing strategy.

Digital Marketing

Jun 6, 2018

5 simple tips for improving your membership website SEO

When search engines like Google and Bing rank your membership website, they consider a combination of things that you do both on and off your website, and in this article, we will look at five simple tips that you can use to improve your membership organisation website’s SEO.

Digital Marketing

May 29, 2018

What is the right to be forgotten and how does it work under the GDPR?

The GDPR will come into effect later this month on the 25th of May and will change the way we perform email marketing and data handling. The GDPR will mean that the types of data that organisations can store will revolve substantially around consent. This will place much more power into the hands of the individual and will give them much more control over which organisations store what data, and how it is used. What is the right to be forgotten and how does it work under the GDPR?

Digital Marketing

May 9, 2018

Why offering CPD will draw more recruits for your membership organisation

As a membership organisation, you are probably already investing lots of time and money into keeping your membership website up to date, all of your content and publications are well designed, and the events that you host all offer valuable information to your membership. So what more can you do? This is where CPD software comes in. In this article, we look at how offering CPD will draw more recruits for your membership organisation

Digital Marketing

Apr 27, 2018

How will GDPR affect your Cookie policy?

Cookies are familiar for most web users. Cookies and other web analytics tools allow business to monitor visitor engagement on their website and follow up with useful marketing content, such as emails and callbacks. While Cookies are definitely useful for your marketing team, whether or not they are GDPR compliant is where the matter can get a little bit confusing. In this article, we will look at how GDPR will affect the way you use web analytics tools, like cookies, in your organisation’s marketing strategy.

Digital Marketing

Mar 19, 2018

How will GDPR affect your membership organisation?

As you are probably aware, on the 25th May 2018 there will be a huge change to the UK’s Data Protection Laws in the form of the General Data Protection Regulation, or GDPR for short. This change will affect the way in which all B2C and B2B marketers are allowed to store, process and use data. Membership associations will be no exception to GDPR, therefore it is vital that you are aware and prepared for when GDPR comes into force. In this article, we answer the question: How will GDPR affect your membership organisation?

Digital Marketing

Mar 19, 2018

All that you need to know about the Google Chrome Ad Blocker

Google launches a new version of its Chrome web browser today (15th February 2018), which will feature an inbuilt ad blocker to try and do away with intrusive ads from the browsing experience. There are still some clear standards and unanswered questions relating to Google’s new approach, so in this article, we wanted to tell you all you need to know.

Digital Marketing

Feb 15, 2018

Five tactics to boost your digital marketing strategy in 2018

Every year the world of digital marketing keeps advancing and what worked well for you last year isn’t necessarily going to provide the same results this year. With this, if you want to stay ahead of the competition, you need to pay attention to the newest digital marketing tactics and make use of them in your own digital marketing strategy. In this article, we will take a look at some of this year’s newest digital marketing tactics and explore how you can use them to boost your own digital marketing strategy this year.

Digital Marketing

Feb 8, 2018

5 website optimisation tips for lead generation success

Optimising a website for lead generation is an obvious goal for any organisation that does business online. However, optimising a website for lead generation isn’t always simple, and throwing in a call-to-action and a “click here” button on a home page, unfortunately, won’t guarantee leads. Instead, marketers and designers need to opt for a more strategic approach. In this article, we will look at some simple website optimisation tips to gear your organisation towards lead generation success.

Digital Marketing

Jan 16, 2018

4 steps to creating a powerful digital marketing strategy in 2018

With the new year upon us, it is time to think about how you can boost your organisation’s digital marketing strategy to have a powerful impact in 2018. To help your organisation create a powerful digital marketing strategy in 2018, we have put together a list of four straightforward, but effective, techniques to get your digital marketing where it needs to be in 2018.

Digital Marketing

Jan 5, 2018