Membership organisations

How to generate email leads for your membership website

In some cases, future members will visit your membership website for the first time, be impressed by what they see and read, and then join your membership organisation there and then. However, in many, many cases, you will need to take a few more lead generation steps to convert cold traffic into members. Email is one of the most powerful tools you can use for generating leads for your membership website. If email isn’t part of your lead generation strategy, then you will need to get started by including the following core elements into your email strategy.

Membership Websites

Dec 7, 2018

UX best practices for membership website design

In many ways, membership website design works in the same way as it does for other websites. Common elements like landing pages, CTAs, contact forms are all there, but what makes a website design for membership organisations different from other websites? Website design for membership organisations needs to be highly interactive, and creating a rich and fulfilling user experience (UX) for your membership requires certain design solutions. In this article, we have gathered a few UX best practices to keep in mind when designing your membership organisation’s website.

Membership Websites

Nov 20, 2018

How to run a successful membership association website

If you run your membership association website successfully, it is your membership organisation’s main tool for recruiting new members and driving engagement with your current membership. In this article, we will look at some best practices for running a successful membership website.

Membership Websites

Oct 30, 2018

5 free SEO tools to optimise your membership association website in 2018

Do you need to drive more traffic to your membership association website? An important part of getting people to your membership website includes ranking well in organic search results, which is where Search Engine Optimisation (SEO) comes in. There are SEO tools available to manage your membership organisation’s SEO yourself – and many of them are free. In this article, we have put together 5 of our favourite free SEO tools to optimise your membership association website in 2018.

Membership Websites

Aug 29, 2018

5 types of email you should send to recruit more members

Membership associations operate in a crowded digital environment alongside large cooperates with aggressive marketing tactics and large advertising spends. For this reason, it can be tough for membership organisations to reach their target audiences – especially for membership recruitment. With this, how can membership organisations stand out, build visibility, and engage their members in a landscape where the average email user sends and receives 122 messages a day? In this article, we look at 5 types of email you should send to help you recruit more members.

Digital Marketing

Aug 22, 2018

7 tips to drive traffic to your membership association website

By engaging with prospects through social media, comments, online forums and multimedia content, you can increase your membership association’s website exposure and build a loyal following from your visitors. To reach this stage you will need to drive traffic to your membership site, and in this article, we will look at 7 simple tips you can use to do just that.

Content Marketing

Aug 8, 2018

20 ways to use your membership website to increase member retention

The key to making the membership business model work is recurring revenue. If your members don’t maintain an active subscription, then your revenue begins to vanish. If this happens, then growing a profitable membership website business becomes almost impossible. In this article, we have put together 20 ways that you can increase membership retention on your membership website.

Membership Websites

Jun 28, 2018

5 simple tips for improving your membership website SEO

When search engines like Google and Bing rank your membership website, they consider a combination of things that you do both on and off your website, and in this article, we will look at five simple tips that you can use to improve your membership organisation website’s SEO.

Digital Marketing

May 29, 2018

5 reasons to build a mobile application for your membership organisation

Building a mobile app for your membership organisation presents you with an effective way to communicate with your members. In this day and age, no longer do personalised cards and flyers for your organisation’s upcoming news and events work effectively, instead, you need to build a mobile app for your membership organisation to boost member engagement and communication. Here are 5 reasons why a mobile application can help you improve engagement with your members and help your organisation to provide more value to your membership.

Mobile Design

May 17, 2018

Does your membership website engage your members?

In the world of digital marketing, ‘engagement’ means the way in which visitors interact and respond to your membership organisation’s website and other online materials. Variables such as, how long users are spending on your site, where they are going, which pages and how many pages they look at, and how quickly they leave all tell us a lot about your website’s engagement. In this article, we look at a few things you can do to build member engagement.

Membership Websites

May 3, 2018

Why offering CPD will draw more recruits for your membership organisation

As a membership organisation, you are probably already investing lots of time and money into keeping your membership website up to date, all of your content and publications are well designed, and the events that you host all offer valuable information to your membership. So what more can you do? This is where CPD software comes in. In this article, we look at how offering CPD will draw more recruits for your membership organisation

Digital Marketing

Apr 27, 2018

7 Tips to Measure and Increase the ROI of Your Membership Website

Your membership website is the foundation of your membership organization’s online marketing and all of your other online marketing efforts drive potential new members to it. But after spending a lot of time and money on a new membership website design, how do you know that it brings a good ROI (Return on Investment)? In this article, we will look at 7 tips that will help you to measure and increase the ROI on your membership website.

Digital Marketing

Apr 17, 2017