COVID-19 Update: Artonezero are still operating as normal from home. Read more

Blog

Back to all blogs

Guide your users down the right path: 6 website design tips to optimise user engagement

Guide your users down the right path 6 website design tips to optimise user engagement

Website design is about far more than your site just looking nice. It’s about creating a site which optimises your users’ experience; both for them, and for you. A well-designed site will allow your users to engage with you and to find out the information they need, but a really well-designed site will mean that they do it on your terms.

Here are some of our top tips for enhancing user engagement via website design.

  1. Ensure that you have a balance between the visual elements and text on the site to make it readable for users, with sufficient white space so that they can easily find information relevant to their interests.

  2. You may have a limited budget, but investing in your own photography rather than stock photography can transform your website design and make you seem more credible and subsequently your user engagement.

  3. Make sure your website design features call to actions – this means download links, sign up links; really anything which gets your user to do something. To ensure that your CTAs are persuasive enough to make users click them, take the necessary steps to create them with readers in mind. Focus on designing buttons that are vibrant and bold, standing out on your site so that potential customers don’t have to search for them. Identify user pathways and at what point on the site your audience is most likely to need that button and move forward. Utilize compelling language to encourage more clicks and maintain interest.

  4. An important thing to remember about your website design is that when users come to your site, they’re looking to fulfil a need. If you fail to convince them that your brand understands why they have landed on your site, the user will be hitting the back button within seconds to find an alternative company that can. Make your central messaging bold and concise – prove your value instantaneously.

  5. Usability should be at the heart of your entire website design—this is critical to keeping users engaged. If you’re providing an excellent user-experience, you’ll be able to generate significant engagement.

  6. Measure your success; how often to users sign up to your call to actions? How many visitors come back to your site? Measure what works and what doesn’t, and use that to inform your website design.

You may also like...

Optimise your Content for Voice Search

In the US, 65% of smartphone owners now use mobile voice assistants, an increase in more than double since 2013. With improvements in the accuracy of voice recognition technology, more and more users are beginning to use their smartphone’s voice capabilities to perform web searches. This means that it is now high time to ensure that your website is optimised for voice search capabilities.

SEO

Sep 19, 2016

7 Tips to Measure and Increase the ROI of Your Membership Website

7 Tips to Measure and Increase the ROI of Your Membership Website

Your membership website is the foundation of your membership organization’s online marketing and all of your other online marketing efforts drive potential new members to it. But after spending a lot of time and money on a new membership website design, how do you know that it brings a good ROI (Return on Investment)? In this article, we will look at 7 tips that will help you to measure and increase the ROI on your membership website.

Digital Marketing

Apr 17, 2017

5 Beginners Tips for Successful Membership Website Promotion

It’s a simple formula: the more successful you are in promoting your membership website the better the ongoing growth of your membership organisation will be. Yet as with most things, the formula for successful promotion for a membership website is much easier said than done. With this, we thought we would start at the beginning. Here are five simple beginners tips that will help you on your way to the successful online promotion of your membership website.

Digital Marketing

Oct 26, 2016

Some of our work

We'd love to hear from you!

Email anytime, or call us on 020 301 103 90 during office hours.