Digital Marketing Strategy

Is PPC right for your membership association website?

Pay-per-click advertising (PPC) is an effective way of driving new members to your membership association website. As the name suggests, you pay each time someone clicks on one your ads from a search engine and arrives at your website. In this article, we are going to look at why you might use PPC for your membership organisation website, some common issues, and how you can get started on your first PPC campaign.

Digital Marketing

Nov 13, 2018

How long does an inbound marketing strategy take to work?

If your organisation has recently started an inbound marketing strategy, then you are most likely wondering how long it will take for you to see measurable results. An inbound marketing strategy works in three stages, with some results happening sooner than others. In some cases, results will be happening, but they will not necessarily look like inbound marketing at work. In this article, we look at each of these three stages in detail.

Inbound Marketing

Sep 27, 2018

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How inbound marketing strategy works for membership organisations

Inbound marketing strategy goes beyond B2B, B2C, and nonprofit marketing. Inbound marketing also isn’t about just closing sales, it’s about identifying your target market and building trust with those in it. The principles and tactics of inbound marketing strategy apply whether you are a business trying to acquire customers or a membership organisation trying to acquire new members and engage your current members. In this article we look at how inbound marketing strategy works for membership organisations

Content Marketing

Jul 17, 2018

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Recruit more members with an inbound marketing strategy

Inbound marketing is a permission-based marketing strategy that encourages prospects to move through your membership recruitment funnel by attracting their attention, nurturing their interest, demonstrating value, and finally, converting them from prospects to new members of your membership association. In this article, we look at how you can recruit more members with an inbound marketing strategy.

Digital Marketing

Jun 6, 2018

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All that you need to know about the Google Chrome Ad Blocker

Google launches a new version of its Chrome web browser today (15th February 2018), which will feature an inbuilt ad blocker to try and do away with intrusive ads from the browsing experience. There are still some clear standards and unanswered questions relating to Google’s new approach, so in this article, we wanted to tell you all you need to know.

Digital Marketing

Feb 15, 2018

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10 tips for purchasing a CRM system for your small business

When choosing a new CRM system, many small businesses share similar expectations and requirements as their larger corporate counterparts. Usually, the main factor that separates the two is that smaller businesses have limited access to resources. Despite limitations, small businesses can still purchase a CRM that caters to their needs, it is just a matter of knowing what to look for. With this, we wanted to share our 10 tips for purchasing a new CRM system for your small business.

Digital Marketing

Aug 15, 2017

10 content concepts for your membership website

10 content concepts for your membership website

If your membership organisation owns a membership website you will be all too familiar with the importance of engaging your members with fantastic fresh content. In this article, we will take a look at 10 content ideas and some of the best ways that you can make the most of them on your membership website.

Inbound Marketing

Nov 7, 2016

12 Tips for creating a successful Membership Website Blog

While a blog can help to boost the Search Engine Optimisation (SEO) of your membership website, drive traffic and establish you as an industry thought-leader, starting a membership blog can be difficult without the right advice and guidance. To help you get started here are 12 membership website blogging tips to help your blog become a successful resource for your membership organisation.

Digital Marketing

Oct 20, 2016

5 Membership Website Content Ideas to Engage Your Members

A membership website is a great opportunity to create a content hub full of interesting and valuable information for your members. Not only does this keep your current members coming back for more, but it also helps you to increase your membership organisation through attracting more new members. In this article, we have identified 5 great ideas for content that will boost user engagement on your website.

Digital Marketing

Aug 10, 2016

How to Craft Compelling Blog Titles that Attract Readers

How to Craft Compelling Blog Titles that Attract Readers

Sharing your thought leadership, insights and company news through blogging has become a practice that boosts online visibility and communicating your brand to your customer base. Your blog is one of the biggest resources in your marketing strategy, and not only will it help to drive online traffic, but it also is the main ways that leads will find your product. In this article, we look at how to craft compelling blog titles.

Digital Marketing

Jul 11, 2016

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