COVID-19 Update: Artonezero are still operating as normal from home. Read more

Blog

Back to all blogs

5 Client Engagement Tips for your Financial Website Design

At the core of a great financial website will be the aims of attracting more website visitors and excellent user engagement.

Many financial websites fall short of this mark because of issues such as difficulty of use, dull user experience and a lack of focus on user needs. When designing a financial website, these are issues that should be considered in the first stages of design. If they are not it can have a large impact on your brand image and deter potential clients from signing up to your financial service.

To help you to increase user engagement and boost sign-ups here are five simple tips to use in your financial website design.

Compelling Calls to Action (CTA)

Many financial websites use calls to action, but many are stuck between using too many CTAs or too little. Websites that have too many CTAs create clutter and confusion for a user. On the other hand, websites that use too little see stagnation in user engagement.

As well as creating a tactical balance of CTAs they also need to be visually compelling. CTAs should include inviting text and colours and styles that help them to stand out from the rest of your page content. This will draw your users to a certain action, such as filling out a contact form or scheduling a chat.

When it comes to CTAs it is always important to remember that even the slightest alterations can have a big impact on user engagement. Remember to test different variations of CTAs to work out what brings the best results.

High-quality photography

By using low-quality stock images in your financial website design you run the risk creating a negative impression of your brand to users. Many stock images in the financial sector have been recycled hundreds of times and users will see them cropping up on different websites. This hardly speaks volumes about the individual merits of your brand and the unique offer you have for your clients.

By incorporating real, high-quality images you create a heightened sense of trust for your prospects. By including photos of your own team in their working environment you create a more transparent view of your organisation. Trust speaks volumes in a highly sensitive sector such as financial services and will help to increase your conversion rates significantly.

Whitespace

When it comes to website presentation, cluttered and business are very off-putting for a user. To make sure your financial website design doesn’t put off users with clutter you should make the most of whitespace.

By using white space effectively, you can give your users a calmer and more clear experience of using your website, which also allows you to draw more attention to the key sections of your website that you wish to highlight.

Bullet points

Most of your website visitors will not have the time or the patience to trawl through lots of text. This may because they need quick access to a certain piece of information while they are on-the-go, or they may just be scanning your website after a recommendation.

For visitors who need to digest information quickly, bullet points are extremely valuable. When using bullet point, you don’t have to stick to the traditional model of “the dot”. You can incorporate graphic images that are relevant to your brand (such as currency symbols) which can break up the text and promote engagement with your brand.

Page speed

Returning to the point of user patience, nothing is more frustrating for a user who needs quick access to information than a slow website. Slow loading times will affect user engagement massively, and if your financial website takes a while to load your users will be put off from engaging with your site.

If your website has a slow transition between web pages it can affect the overall growth of your corporation as it will deter valuable traffic and potential clients from signing up with your financial organisation.

If you are unsure of how your financial website pages are performing, you can check using the Google PageSpeed tools.

For more information on web design for financial organisations please see our web design for financial organisations page.

You may also like...

5-tips-to-boost-social-media-lead-generation.jpg

5 tips to boost social media lead generation

Whether you are an SME or a large corporate organisation, you will no doubt be aware of the positive impact that social media can have on your marketing strategy. With 80% of marketers reporting that their lead generation efforts are only slightly or somewhat effective, it’s well worth looking into how social media can be leveraged as part of a successful lead generation strategy. In this article, we will talk about some basic tips social media for social media lead generation, and five simple tactics you can you use to help your business improve its leads.

Social Media

Aug 2, 2018

How long does an inbound marketing strategy take to work?

If your organisation has recently started an inbound marketing strategy, then you are most likely wondering how long it will take for you to see measurable results. An inbound marketing strategy works in three stages, with some results happening sooner than others. In some cases, results will be happening, but they will not necessarily look like inbound marketing at work. In this article, we look at each of these three stages in detail.

Inbound Marketing

Sep 27, 2018

logo-google-1991840_192_20180220-143758_1.png

All that you need to know about the Google Chrome Ad Blocker

Google launches a new version of its Chrome web browser today (15th February 2018), which will feature an inbuilt ad blocker to try and do away with intrusive ads from the browsing experience. There are still some clear standards and unanswered questions relating to Google’s new approach, so in this article, we wanted to tell you all you need to know.

Digital Marketing

Feb 15, 2018

Some of our work

We'd love to hear from you!

Email anytime, or call us on 020 301 103 90 during office hours.