Social Media

The basics of Linkedin advertising

The basics of Linkedin advertising

Often overlooked in terms of its ad capability is Linkedin – the social media network for professionals. However, after years of falling behind on the advertising front, Linkedin stepped up its game and made some excellent changes to their ads platform way back in 2018. If you are new to Linkedin ads and are unsure where to start, keep reading, and we will show you how it’s done.

Social Media

Mar 6, 2019

Facebook releases search advertisements in Newsfeed and Marketplace

Facebook releases search advertisements in Newsfeed and Marketplace

After a five-year hiatus, Facebook is officially reigniting its involvement with search advertising.

On December 11th 2018, Facebook began Alpha testing ad inventory in the app’s native search results with a select group of U.S advertisers in retail, automobile and e-commerce. Dependant on the outcome of initial Alpha testing, Facebook may expand this offering to a larger number of Beta advertisers for further testing.

Social Media

Jan 16, 2019

Google + is shutting down early after second bug is revealed

Google is shutting down Google+ following data exposure

Google announced in a blog post today that it is going to shut down the consumer version of Google Plus over the course of the next ten months. A software bug was discovered that gave developers access to the private profile data of over 500,000 users. Google says that there is no evidence of developers being aware of this bug, and also no evidence that any data has been misused.

News

Nov 8, 2018

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5 tips to boost social media lead generation

Whether you are an SME or a large corporate organisation, you will no doubt be aware of the positive impact that social media can have on your marketing strategy. With 80% of marketers reporting that their lead generation efforts are only slightly or somewhat effective, it’s well worth looking into how social media can be leveraged as part of a successful lead generation strategy. In this article, we will talk about some basic tips social media for social media lead generation, and five simple tactics you can you use to help your business improve its leads.

Social Media

Aug 2, 2018

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6 inbound marketing strategy tips every business should use

Inbound marketing is much more of a whole approach than a list of tactics. An inbound marketing strategy, at its core, is more about attracting prospects to your business rather than finding prospects and going in for the hard-sell. We have put together the following six inbound marketing tips that we believe that every business should use as part of their inbound marketing strategy.

Content Marketing

Jun 22, 2018

Using Social Media to Boost your SEO Campaign

Using Social Media to Boost your SEO Campaign

While social media signals are not direct ranking factors when determining organic listings in search engines, numbers do speak, and with so many social media users in 2016, your SEO campaign can benefit with an engaging social media strategy. By adopting social media marketing alongside your SEO strategy, your organic rankings will almost certainly be indirectly boosted. Here are some of the ways that social media can benefit your SEO campaign.

SEO

Jun 20, 2016

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