Blog

Back to all blogs

What are Inbound links and how do they improve SEO?

If you want to be found among the top ranking websites on search engines, increase the popularity of your website with a large number of inbound links!

Inbound links, also commonly referred to as backlinks, are links that are present on other web pages so that they can be used to direct search engines and customers to your web page. Search engines like Google and many more need to be convinced of how relevant and important your content is to the topic.

Search engine optimization can help you reach the top ranks on various search engines so that other reputable sites can start posting links to your website and content.

Why Does Your Business Need Relevant and High-Quality Inbound Links?

In today’s challenging market, it is crucial to stand out from the crowd of millions who are posting the same or similar content as you so that customers can reach out to you instead of the massive competition you face in the online world.

With inbound links, customers will be able to easily find you online via blogs and websites. Plus, the more links you have, the more highly your web pages will be rated by the search engines. This will help generate traffic to your website in great numbers.

The Importance of Being Rated On Top Most Ranks of Search Engines

With inbound links, you can be discovered without frustrating people by using any forceful tactics. It is of utmost importance that you appear at the front of the queue when people are conducting an online search for information that relates to the products or services you offer.This will not only give you higher online visibility and access but will build traffic from other websites that are linked to you, therefore turning your website into a recognized source of high value.

If you want your links to reach others through your blog posts, here are a few simple pointers on how you can write an impressive blog:

  1. Develop an understanding of your audience
  2. Pick an interesting topic and write down an interesting and catchy title
  3. Captivate your audience with a fabulous opening paragraph
  4. Create your content in a structured manner
  5. Proofread and format your document
  6. Conclude with a call to action

Generating Traffic to Your Website

Increase the chances of your links being re-posted by other websites through:

  • Blogging
  • Captivating videos
  • Attention-grabbing infographics
  • Directory submission
  • Blog comments

Building Inbound Links

Inbound links are extremely valuable because they help you to achieve a stamp of approval. Here are a few easy ways of how you can build inbound links:

  • Set up a social networking profile and use anchor text rich in keywords on your website
  • Start publishing articles online
  • Get into a habit of commenting on public forum posts and other related blog posts
  • Turn into a guest blogger
  • Get yourself listed in quality directories for enhanced visibility of your brand
  • Share your links on social media marketing and networking sites such as Facebook, Google+, Twitter and LinkedIn
  • Continue to produce valuable and quality enriched content with regular intervals
Author

James O'Connell

Date

3rd September 2015

Reading Time

2 minutes

You may also like...

7 Tips to Measure and Increase the ROI of Your Membership Website

7 Tips to Measure and Increase the ROI of Your Membership Website

Your membership website is the foundation of your membership organization’s online marketing and all of your other online marketing efforts drive potential new members to it. But after spending a lot of time and money on a new membership website design, how do you know that it brings a good ROI (Return on Investment)? In this article, we will look at 7 tips that will help you to measure and increase the ROI on your membership website.

Digital Marketing

Apr 17, 2017

How will GDPR affect your membership organisation

How will GDPR affect your membership organisation?

As you are probably aware, on the 25th May 2018 there will be a huge change to the UK’s Data Protection Laws in the form of the General Data Protection Regulation, or GDPR for short. This change will affect the way in which all B2C and B2B marketers are allowed to store, process and use data. Membership associations will be no exception to GDPR, therefore it is vital that you are aware and prepared for when GDPR comes into force. In this article, we answer the question: How will GDPR affect your membership organisation?

Digital Marketing

Mar 19, 2018

Some of our work

We'd love to hear from you!

Email anytime, or call us on 020 301 103 90 during office hours.