Recent website design research from Memberwise shows that many membership organisations are still living with old back office IT systems ( over 60%) and that 43% of membership websites are not responsive (will not work effectively on Smartphones). So here are our 3 tips for attracting and retaining new younger members to your membership organisation.
Mar 17, 2017
As your company’s digital transformation moves you further towards a self-service e-commerce model, can you expect the role of your traditional sales team to become defunct? In this article, we look at the question “Will Digital Transformation Replace Your Traditional Sales Team?”
Feb 27, 2017
With digital technology becoming more advanced and even more ingrained into our daily lives, users are demanding even more than ever from their online user experiences (UX). With users wanting a UX experience that is more personal, interactive and relevant, web designers in 2017 face the challenge of developing websites which understand and respond to users throughout the process. With that let’s take a look at some of the web design trends that will be leading the way in 2017.
Jan 3, 2017
On December 1st, 2016, ICANN (Internet Corporation for Assigned Names and Numbers) is set to roll out a new transfer policy that will modify the process of changing domain ownership from one Registrar to another. In this article, we will discuss the current process for changing your domain contact details in contrast to the upcoming changes, highlighting where the new policy will have the biggest impact.
Nov 29, 2016
If your membership organisation owns a membership website you will be all too familiar with the importance of engaging your members with fantastic fresh content. In this article, we will take a look at 10 content ideas and some of the best ways that you can make the most of them on your membership website.
Nov 7, 2016
It’s a simple formula: the more successful you are in promoting your membership website the better the ongoing growth of your membership organisation will be. Yet as with most things, the formula for successful promotion for a membership website is much easier said than done. With this, we thought we would start at the beginning. Here are five simple beginners tips that will help you on your way to the successful online promotion of your membership website.
Oct 26, 2016
In the world of web marketing, the term “engagement” refers to how your visitors to your website interact and respond to your membership website and your other online materials. There are a number of things that make up levels of engagement and in this article, we look at some of the best ways to build engagement on your membership website.
Oct 24, 2016
While a blog can help to boost the Search Engine Optimisation (SEO) of your membership website, drive traffic and establish you as an industry thought-leader, starting a membership blog can be difficult without the right advice and guidance. To help you get started here are 12 membership website blogging tips to help your blog become a successful resource for your membership organisation.
Oct 20, 2016
While delivering content can help you achieve both of these things, many membership organisations deliver content to their members that is valuable, but generic and not tailored to the individual member’s needs. Personalisation of content allows you to use the information that your organisation has gathered to deliver targeted and personalised online content to individual members based on their own interests and engagement habits.
Sep 30, 2016
In the US, 65% of smartphone owners now use mobile voice assistants, an increase in more than double since 2013. With improvements in the accuracy of voice recognition technology, more and more users are beginning to use their smartphone’s voice capabilities to perform web searches. This means that it is now high time to ensure that your website is optimised for voice search capabilities.
Sep 19, 2016
While SEO has been a top priority of marketers for many years, the big challenge is optimising search strategies to account for mobile users. These days, consumers are turning more and more towards social media, messaging apps, and bots for content via their mobile. In this article, we look at how to go about building a Search Strategy that Accounts for Mobile Users.
Sep 12, 2016
Building a custom website from scratch can be a big and daunting task, but the biggest challenge is making sure that the end product is usable. In many cases, web designers forget to consider that the user’s needs come first along with practicality and usability. In this article, we will look at 8 common custom web design mistakes that can have a big impact on website usability, and the ways in which you can solve them.
Sep 8, 2016
