Digital Marketing Strategy

5 Membership Website Content Ideas to Engage Your Members

A membership website is a great opportunity to create a content hub full of interesting and valuable information for your members. Not only does this keep your current members coming back for more, but it also helps you to increase your membership organisation through attracting more new members. In this article, we have identified 5 great ideas for content that will boost user engagement on your website.

Digital Marketing

Aug 10, 2016

How to Craft Compelling Blog Titles that Attract Readers

Sharing your thought leadership, insights and company news through blogging has become a practice that boosts online visibility and communicating your brand to your customer base. Your blog is one of the biggest resources in your marketing strategy, and not only will it help to drive online traffic, but it also is the main ways that leads will find your product. In this article, we look at how to craft compelling blog titles.

Digital Marketing

Jul 11, 2016

How to Promote your Event using Inbound Marketing

Many of you will be familiar with the technique of Inbound Marketing. According to HubSpot’s new State of Inbound 2015 report, 3 out of 4 marketers across the globe now take an inbound approach to marketing. When you apply an inbound marketing strategy to promote your event, it can bring very successful results. To help you to get a feel for using inbound marketing to promote your event, here are a few tips to get you started.

Digital Marketing

May 23, 2016

Using Long Tail Keywords to Boost Site Conversions

Long tail keywords are keywords or key phrases that offer a more specific (and longer) explanation of your services than your “head” keywords. While long tail keywords attract less search traffic they will often have a higher conversion value as they focus more on the specific product. In this post, we will discuss the importance of long tail keywords, and how they can help your SEO to boost and conversion process.

Digital Marketing

May 2, 2016

What are Inbound links and how do they improve SEO?

If you want to be found among the top ranking websites on search engines, increase the popularity of your website with a large number of inbound links! Inbound links are links that are present on other web pages so that they can be used to direct search engines and customers to your web page. In this article, we look at what are Inbound links and how do they improve SEO?

SEO

Sep 3, 2015

Why inbound marketing is replacing the traditional hard sell

If you’ve been in business for a while, then you may have noticed some changes in the way you acquire customers. In the beginning, there was a lot of shoe leather and petrol used pounding the streets, hitting the phones, sending out mail shots, and just generally being loud and getting your foot in the door in order to win business. Inbound marketing is starting to take over from the traditional hard sell; let’s take a look at how and why this is happening.

Digital Marketing

Sep 26, 2014