digital marketing

How to effectively target your emails to increase user engagement

Emails. We all get them, we all rely on them, we all probably feel like we get far, far too many of them. As an organisation, you rely on email engagement to keep in contact with your users. But how can you ensure that your users don’t feel spammed and that they are actually opening the emails you send? In this article, we look at how to effectively target your emails to increase user engagement.

Digital Marketing

Apr 1, 2016

Seven suggestions for how to use the power of digital and effective website design to recruit more users

To use the power of digital and website design to recruit more users, first those users need to find you online, and secondly, they have to engage with you. Sounds simple, but as too many of us know, can be easier said than done to actually achieve. So here are our top tips for harnessing the power of digital to get more users for your organisation.

Website Design

Mar 18, 2016

Ten digital and web design tips to improve user experience

After your users have signed up, you want them to get the most out of being part of your organisation. But very often users sign up and fail to engage; because the organisation doesn’t reach out to them in the right way. Here are our top tips for how to make sure they really engage with you and what you’re offering.

UX Design

Feb 23, 2016

6 ways to reduce your website bounce rate

Most websites have a shocking 30-60% bounce rate on average. This means a large majority of web traffic entering your website leaves without navigating to any other pages. And many times they may never come back. Yikes! Here are 6 tips to help improve your web design and usability and reduce your website bounce rate.

Digital Marketing

Sep 10, 2015

How to Improve On Page SEO

On page SEO, also sometimes known as keyword density, refers to the factors that impact your website or your web page listing during online search results. These factors are controlled either by you or by the coding on your web page. Some examples of on-page SEO or web page optimisation includes meta tags, HTML code, keyword density and keyword placement. In this article, we look at how you can improve your On page SEO.

SEO

Sep 7, 2015

What are Inbound links and how do they improve SEO?

If you want to be found among the top ranking websites on search engines, increase the popularity of your website with a large number of inbound links! Inbound links are links that are present on other web pages so that they can be used to direct search engines and customers to your web page. In this article, we look at what are Inbound links and how do they improve SEO?

SEO

Sep 3, 2015

An Introduction to Search Engine Optimization (SEO)

This blog acts as an introduction to what is SEO and digital marketing, here we will give you the initial tools and know how to use SEO and improve your website performance. It’s never going to be a skim read, so grab a coffee or save for your commute home!

Digital Marketing

Sep 1, 2015

First impressions count – How to improve your website design

According to research by Peep Laja the founder of ConversionXL, one of the leading conversion optimization experts in the world, it takes about 50 milliseconds, (that’s 0.05 seconds) for visitors to form an opinion about your website, that determines whether they like your site or not and whether they’ll stay or leave. So the purpose of this article is to explain what you need to do with your website to make sure it creates a good first impression and your hard earned search engine marketing doesn’t go to waste.

Lead Generation

Aug 13, 2015

Why inbound marketing is replacing the traditional hard sell

If you’ve been in business for a while, then you may have noticed some changes in the way you acquire customers. In the beginning, there was a lot of shoe leather and petrol used pounding the streets, hitting the phones, sending out mail shots, and just generally being loud and getting your foot in the door in order to win business. Inbound marketing is starting to take over from the traditional hard sell; let’s take a look at how and why this is happening.

Digital Marketing

Sep 26, 2014

Why we love Open Source Software

The Artonezero team have been working with Linux and Open Source software for over 10 years.  We use it to run our business and we recommend it to our clients. We would be delighted to help you develop and introduce your open source strategy. In no particular order here is a list of applications we love and use every day:

Website Development

Sep 5, 2014