Currently, there are 2.2 Billion social media users in 2016 which means that employing an engaging social media campaign will almost certainly have a great impact on your site SEO.
While social media signals are not direct ranking factors when determining organic listings in search engines, numbers do speak, and with so many social media users in 2016, your SEO campaign can benefit with an engaging social media strategy.
By adopting social media marketing alongside your SEO strategy, your organic rankings will almost certainly be indirectly boosted.
Here are some of the ways that social media can benefit your SEO campaign.
Content gets indexed quicker with social links
Having your content or pages shared on social media helps them to get indexed by search engines faster as crawlers follow links to new content. The more links that lead to a page, the quicker the search engines will be able to find and index it.
Social media allows you to generate links and share them instantly, which considerably helps with the indexing process.
Social media sites have good rankings
You may have noticed that when you search for a brand name in Google, many of the top results direct you to social media pages such as Facebook, Twitter, Google+, and LinkedIn. By having brand profiles in all of these social media channels your brand’s online visibility is increased in both the channel itself and the organic search landscape.
Establishes brand awareness
Social media provides you with a great way to establish awareness and online reputation for your brand. You can do this through engaging with potential customers and influencers and actively promoting your content and business. Creating attention around your brand can lead to users searching for your brand name in search engines.
Social sharing can build up network links
By sharing your content on social media channels, you are broadcasting it to a wider audience and increasing its reach potential. Any post that you share could then be shared by your followers and even by their followers. This will help to create an expanded audience for your content.
If your content reached the right person, you could gain a link back to your website from a network influencer, and as you will know, links are a valuable factor in determining SEO rankings.
Increased traffic and authority
Each social media post that you share increases the authority and trust of your brand. In addition, posts that lead people to your website will increase site traffic. Both of these factors will help to boost your SEO as increased visitors and domain authority help to show search engines that users find your website useful and relevant.
Keyword promotion
As you know, using the right keywords and phrases in your SEO campaign is vital. By incorporating your main targeted keywords into your social media posts, you increase your authority on a given topic. Users led to your website by these posts will help show search engines that your website gives valuable information on this topic.
In conclusion
While social media presence may not currently have a direct effect on search results, as you can see, there are definitely a number of ways that a social media marketing strategy can maximise your SEO campaign.
Taking an integrated approach to your digital marketing will help to improve your brand’s online presence. To gain an advantage in your industry you need to take various approaches and combine them into your overall digital marketing strategy.