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10 common PPC mistakes and how to avoid them

If you are just starting out with your PPC strategy, then you have probably found out that the number of settings, strategies, and the huge amounts of conflicting advice out there more than a little daunting.

For the PPC beginner, it can be very easy to make simple mistakes that can affect the long-term performance of your PPC strategy. In this article, we will cover 10 common PPC mistakes and how you can avoid them.

In the beginning, there was the word – how to create a winning keyword strategy for SEO from scratch

In the beginning, there was the word – or the keyword. Your keyword strategy is the bedrock of your SEO strategy. Before you get stuck into creating SEO content you need to have a well-thought-out and documented keyword strategy in place. So, how you can create your own winning keyword strategy for your SEO efforts? We will show you in this article.

Ten of the best online marketing strategies for your business

Online marketing strategies are crucial for almost every type of organisation, and not understanding the best ways to drive your business forward can really hurt your chances of success. If you are looking for some new ways to boost your organisation’s marketing and lead generation efforts, here are ten of the best online marketing strategies. By actioning these high performing strategies into your online marketing efforts you will bring more people to your website, connect with new and returning customers, and create an online marketing strategy that works for your business.