Digital Marketing

10 tips for purchasing a CRM system for your small business

When choosing a new CRM system, many small businesses share similar expectations and requirements as their larger corporate counterparts. Usually, the main factor that separates the two is that smaller businesses have limited access to resources. Despite limitations, small businesses can still purchase a CRM that caters to their needs, it is just a matter of knowing what to look for. With this, we wanted to share our 10 tips for purchasing a new CRM system for your small business.

Digital Marketing

Aug 15, 2017

7 Tips to Measure and Increase the ROI of Your Membership Website

Your membership website is the foundation of your membership organization’s online marketing and all of your other online marketing efforts drive potential new members to it. But after spending a lot of time and money on a new membership website design, how do you know that it brings a good ROI (Return on Investment)? In this article, we will look at 7 tips that will help you to measure and increase the ROI on your membership website.

Digital Marketing

Apr 17, 2017

What to Consider when Migrating to a new CMS

When migrating your organisation’s information to a new Content Management System (CMS), there are many factors to take into account. There are also many pitfalls to avoid, such as technical issues and poor user interfaces. To assist you and your organisation we have put together this article of important considerations to help you make an informed decision about migrating to a new CMS system.

Digital Marketing

Apr 13, 2017

Will Digital Transformation Replace Your Traditional Sales Team?

As your company’s digital transformation moves you further towards a self-service e-commerce model, can you expect the role of your traditional sales team to become defunct? In this article, we look at the question “Will Digital Transformation Replace Your Traditional Sales Team?”

Digital Marketing

Feb 27, 2017

5 Beginners Tips for Successful Membership Website Promotion

It’s a simple formula: the more successful you are in promoting your membership website the better the ongoing growth of your membership organisation will be. Yet as with most things, the formula for successful promotion for a membership website is much easier said than done. With this, we thought we would start at the beginning. Here are five simple beginners tips that will help you on your way to the successful online promotion of your membership website.

Digital Marketing

Oct 26, 2016

12 Tips for creating a successful Membership Website Blog

While a blog can help to boost the Search Engine Optimisation (SEO) of your membership website, drive traffic and establish you as an industry thought-leader, starting a membership blog can be difficult without the right advice and guidance. To help you get started here are 12 membership website blogging tips to help your blog become a successful resource for your membership organisation.

Digital Marketing

Oct 20, 2016

5 Client Engagement Tips for your Financial Website Design

At the core of a great financial website will be the aims of attracting more website visitors and excellent user engagement. To help you to increase user engagement and boost sign-ups here are five simple tips to use in your financial website design.

Digital Marketing

Aug 17, 2016

5 Membership Website Content Ideas to Engage Your Members

A membership website is a great opportunity to create a content hub full of interesting and valuable information for your members. Not only does this keep your current members coming back for more, but it also helps you to increase your membership organisation through attracting more new members. In this article, we have identified 5 great ideas for content that will boost user engagement on your website.

Digital Marketing

Aug 10, 2016

Key considerations when choosing a CMS for your website

Choosing the right CMS is a very important decision as the outcome will affect your whole website development project. In this article, we will look into a few of the things you will need to consider when selecting the right CMS for your organisation’s website project. As you will see, many of these mistakes can be overcome by considering the issues fully and identifying what purposes the CMS system needs to fulfil.

Digital Marketing

Aug 9, 2016

How to Craft Compelling Blog Titles that Attract Readers

Sharing your thought leadership, insights and company news through blogging has become a practice that boosts online visibility and communicating your brand to your customer base. Your blog is one of the biggest resources in your marketing strategy, and not only will it help to drive online traffic, but it also is the main ways that leads will find your product. In this article, we look at how to craft compelling blog titles.

Digital Marketing

Jul 11, 2016

How to Effectively Increase your Email Subscription Lists

Email databases are easy to create, cost-effective and provide you with a great resource to promote your organisation. Once you have a database, you will then want to create emails that encourage contacts on your database to become subscribers to your email lists. Here are a few ways that you can optimise your site and your marketing techniques to achieve this goal.

Digital Marketing

May 30, 2016

How to Promote your Event using Inbound Marketing

Many of you will be familiar with the technique of Inbound Marketing. According to HubSpot’s new State of Inbound 2015 report, 3 out of 4 marketers across the globe now take an inbound approach to marketing. When you apply an inbound marketing strategy to promote your event, it can bring very successful results. To help you to get a feel for using inbound marketing to promote your event, here are a few tips to get you started.

Digital Marketing

May 23, 2016