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Using Long Tail Keywords to Boost Site Conversions

Long tail keywords are keywords or key phrases that offer a more specific (and longer) explanation of your services than your “head” keywords. While long tail keywords attract less search traffic they will often have a higher conversion value as they focus more on the specific product. In this post, we will discuss the importance of long tail keywords, and how they can help your SEO to boost and conversion process.

Digital Marketing

May 2, 2016

Eight ideas for improving user engagement through digital transformation & effective website design

When you get people to sign up to your website, you want them to do more than that; you want them to engage. In this article, we share our Eight ideas for improving user engagement through digital transformation & effective website design.

Digital Marketing

Apr 25, 2016

A 3 point action plan for Membership Organisations – how to respond to the Memberwise Website Design Report

MemberWise Network Founder, Richard Gott, and his team are to be congratulated on pulling together a thorough, insightful & thought-provoking report on the state of websites serving the membership community. The report is comprehensive and highlights 21 key findings spanning many facets of traditional Sales and Marketing functions including CRM, email, social media and the integration of these disciplines into one system. But how can this all be achieved at an affordable price?

Digital Marketing

Apr 20, 2016

How to effectively target your emails to increase user engagement

Emails. We all get them, we all rely on them, we all probably feel like we get far, far too many of them. As an organisation, you rely on email engagement to keep in contact with your users. But how can you ensure that your users don’t feel spammed and that they are actually opening the emails you send? In this article, we look at how to effectively target your emails to increase user engagement.

Digital Marketing

Apr 1, 2016

Seven suggestions for how to use the power of digital and effective website design to recruit more users

To use the power of digital and website design to recruit more users, first those users need to find you online, and secondly, they have to engage with you. Sounds simple, but as too many of us know, can be easier said than done to actually achieve. So here are our top tips for harnessing the power of digital to get more users for your organisation.

Website Design

Mar 18, 2016

Ten digital and web design tips to improve user experience

After your users have signed up, you want them to get the most out of being part of your organisation. But very often users sign up and fail to engage; because the organisation doesn’t reach out to them in the right way. Here are our top tips for how to make sure they really engage with you and what you’re offering.

UX Design

Feb 23, 2016

Safe harbour and data protection

For everyone that uses the internet – and since you’re reading this, we presume you do – and particularly for anyone who uses social media, how our data is stored and who it is shared with is something that is increasingly important to think about.

Website Hosting

Nov 9, 2015

How mobile friendly is your mobile friendly website? A quick checklist…

When building your mobile-friendly website, what are the things you should check to ensure that it’s, well, actually mobile friendly? In this article, we will look at what we think are the ten top things to check.

Mobile Design

Oct 27, 2015

Why having a website with a responsive design that’s mobile friendly matters!

According to We Are Social’s new ‘Digital, Social and Mobile 2015 Report’, 27% of all website views come from mobile phones; while this is still far less than the 58% which come from desktop views, it is nonetheless still the second most popular way in which people access websites and therefore a crucially important aspect of a company’s digital strategy.

Mobile Design

Sep 28, 2015

6 ways to reduce your website bounce rate

Most websites have a shocking 30-60% bounce rate on average. This means a large majority of web traffic entering your website leaves without navigating to any other pages. And many times they may never come back. Yikes! Here are 6 tips to help improve your web design and usability and reduce your website bounce rate.

Digital Marketing

Sep 10, 2015

How to Improve On Page SEO

On page SEO, also sometimes known as keyword density, refers to the factors that impact your website or your web page listing during online search results. These factors are controlled either by you or by the coding on your web page. Some examples of on-page SEO or web page optimisation includes meta tags, HTML code, keyword density and keyword placement. In this article, we look at how you can improve your On page SEO.

SEO

Sep 7, 2015

What are Inbound links and how do they improve SEO?

If you want to be found among the top ranking websites on search engines, increase the popularity of your website with a large number of inbound links! Inbound links are links that are present on other web pages so that they can be used to direct search engines and customers to your web page. In this article, we look at what are Inbound links and how do they improve SEO?

SEO

Sep 3, 2015

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