digital marketing

10 tips for purchasing a CRM system for your small business

When choosing a new CRM system, many small businesses share similar expectations and requirements as their larger corporate counterparts. Usually, the main factor that separates the two is that smaller businesses have limited access to resources. Despite limitations, small businesses can still purchase a CRM that caters to their needs, it is just a matter of knowing what to look for. With this, we wanted to share our 10 tips for purchasing a new CRM system for your small business.

Digital Marketing

Aug 15, 2017

7 Tips to Measure and Increase the ROI of Your Membership Website

Your membership website is the foundation of your membership organization’s online marketing and all of your other online marketing efforts drive potential new members to it. But after spending a lot of time and money on a new membership website design, how do you know that it brings a good ROI (Return on Investment)? In this article, we will look at 7 tips that will help you to measure and increase the ROI on your membership website.

Digital Marketing

Apr 17, 2017

What to Consider when Migrating to a new CMS

When migrating your organisation’s information to a new Content Management System (CMS), there are many factors to take into account. There are also many pitfalls to avoid, such as technical issues and poor user interfaces. To assist you and your organisation we have put together this article of important considerations to help you make an informed decision about migrating to a new CMS system.

Digital Marketing

Apr 13, 2017

3 CPD membership website design features to attract younger members

Recent website design research from Memberwise shows that many membership organisations are still living with old back office IT systems ( over 60%) and that 43% of membership websites are not responsive (will not work effectively on Smartphones). So here are our 3 tips for attracting and retaining new younger members to your membership organisation.

Membership Websites

Mar 17, 2017

Will Digital Transformation Replace Your Traditional Sales Team?

As your company’s digital transformation moves you further towards a self-service e-commerce model, can you expect the role of your traditional sales team to become defunct? In this article, we look at the question “Will Digital Transformation Replace Your Traditional Sales Team?”

Digital Marketing

Feb 27, 2017

10 content concepts for your membership website

If your membership organisation owns a membership website you will be all too familiar with the importance of engaging your members with fantastic fresh content. In this article, we will take a look at 10 content ideas and some of the best ways that you can make the most of them on your membership website.

Inbound Marketing

Nov 7, 2016

5 Beginners Tips for Successful Membership Website Promotion

It’s a simple formula: the more successful you are in promoting your membership website the better the ongoing growth of your membership organisation will be. Yet as with most things, the formula for successful promotion for a membership website is much easier said than done. With this, we thought we would start at the beginning. Here are five simple beginners tips that will help you on your way to the successful online promotion of your membership website.

Digital Marketing

Oct 26, 2016

Does your Membership Website Engage your Members?

In the world of web marketing, the term “engagement” refers to how your visitors to your website interact and respond to your membership website and your other online materials. There are a number of things that make up levels of engagement and in this article, we look at some of the best ways to build engagement on your membership website.

Membership Websites

Oct 24, 2016

12 Tips for creating a successful Membership Website Blog

While a blog can help to boost the Search Engine Optimisation (SEO) of your membership website, drive traffic and establish you as an industry thought-leader, starting a membership blog can be difficult without the right advice and guidance. To help you get started here are 12 membership website blogging tips to help your blog become a successful resource for your membership organisation.

Digital Marketing

Oct 20, 2016

Improving Member Engagement with Personalised Digital Content

While delivering content can help you achieve both of these things, many membership organisations deliver content to their members that is valuable, but generic and not tailored to the individual member’s needs. Personalisation of content allows you to use the information that your organisation has gathered to deliver targeted and personalised online content to individual members based on their own interests and engagement habits.

Content Marketing

Sep 30, 2016

Optimise your Content for Voice Search

In the US, 65% of smartphone owners now use mobile voice assistants, an increase in more than double since 2013. With improvements in the accuracy of voice recognition technology, more and more users are beginning to use their smartphone’s voice capabilities to perform web searches. This means that it is now high time to ensure that your website is optimised for voice search capabilities.

SEO

Sep 19, 2016

Building a Search Strategy that Accounts for Mobile Users

While SEO has been a top priority of marketers for many years, the big challenge is optimising search strategies to account for mobile users. These days, consumers are turning more and more towards social media, messaging apps, and bots for content via their mobile. In this article, we look at how to go about building a Search Strategy that Accounts for Mobile Users.

SEO

Sep 12, 2016