ArtOneZero blog

ArtOneZero Blog

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8 Common Custom Web Design Mistakes (and their Solutions)

Building a custom website from scratch can be a big and daunting task, but the biggest challenge is making sure that the end product is usable. In many cases web designers forget to consider that the user’s needs come first along with practicality and usability.

In this article we will look at 8 common custom web design mistakes that can have a big impact on website usability, and the ways in which you can solve them.

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Building a Search Strategy that Accounts for Mobile Users


SEO still remains a top goal for inbound marketers in 2016. “Being found” by the right audience has always been a top priority for business and data from Hubspot’s state of Inbound Report 2016 states that 66% of marketers agree that growing SEO is their top priority.

While SEO has been a top priority of marketers for many years, the big challenge is optimising search strategies to account for mobile users. These days, consumers are turning more and more towards social media, messaging apps, and bots for content via their mobile.

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What to Consider when Migrating to a new CMS

When migrating your organisation’s information to a new Content Management System (CMS), there are many factors to take into account. There are also many pitfalls to avoid, such as technical issues and poor user interfaces.

Many CMS may not be compatible with your organisation’s existing tools, databases and systems that you would like to integrate and continue using. On the other hand, many CMS systems will work perfectly fine, but may not offer the best fit for your organisation’s needs.

Before you can put a firm CMS migration plan in place for your organisation you will need to hold informal and more formal planning sessions, research will need to be undertaken and insights from all this will need to be constructed into well thought out proposals.

To assist you and your organisation we have put together this article of important considerations to help you make an informed decision about migrating to a new CMS system.

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Optimise your Content for Voice Search


In the US, 65% of smartphone owners now use mobile voice assistants, an increase in more than double since 2013. With this increase not looking to slow down anytime soon, it would be safe to say that your digital roadmap and content strategy should begin to account for voice search.

With figures like these, it is clear that developments in the accuracy of voice recognition technology are definitely heading in the right direction. Approximately 90% of words are now recognised “per Google” in “low noise environments” which is a 70% increase from 2010. Similarly, Baidu and Hound Voice Search boast impressive figures, with word accuracy pushing over the 95% mark.

With improvements in the accuracy of voice recognition technology, more and more users are beginning to use their smartphone’s voice capabilities to perform web searches. This means that it is now high time to ensure that your website is optimised for voice search capabilities.


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Will Digital Transformation Replace Your Traditional Sales Team?


As your company's digital transformation moves you further towards a self-service e-commerce model, can you expect the role of your traditional sales team to become defunct?

This could well be the case, after all, key parts of your sales team’s functions can now be automated to allow for greater efficiency than with traditional sales methods.

On the other hand, this change in approach is also as likely to change the nature of your sales team’s roles, or help to shift the entire way that your business operates then it is to render your sales team defunct. In fact, many companies are already beginning to experiment with role set-ups to see which will help them best evolve in the face of digital transformation.

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Improving Member Engagement with Personalised Digital Content


Increasing online member engagement through digital content is a goal at the heart of almost every membership organisation.

By delivering excellent digital content to your members through your website and other digital resources not only can you increase your membership but you also provide value to your existing members.

While delivering content can help you achieve both of these things, many membership organisations deliver content to their members that is valuable, but generic and not tailored to the individual member’s needs.

This where personalised content can help. Personalisation of content allows you to use the information that your organisation has gathered to deliver targeted and personalised online content to individual members based on their own interests and engagement habits.


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12 Tips for creating a successful Membership Website Blog


Membership website blogs have become a popular and effective resource for recognised membership thought-leaders to share valuable insights, express opinions, spark discussion and create engagement with their membership.

In the first instance, creating a membership website blog is quite simple. The real challenge lies in consistently creating great content that is regularly read and shared by wider membership communities.

Traditionally a blog is known as a medium through which an individual or organisation can share their news and information in the form of written articles. Though the more recent increase in the marketing and promotional potential of the blog means that there has been a rise in the popularity of audio and video content.

While a blog can help to boost the Search Engine Optimisation (SEO) of your membership website, drive traffic and establish you as an industry thought-leader, starting a membership blog can be difficult without the right advice and guidance.

To help you get started here are 12 membership website blogging tips to help your blog become a successful resource for your membership organisation.

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5 Beginners Tips for Successful Membership Website Promotion

It’s a simple formula: the more successful you are in promoting your membership website the better the ongoing growth of your membership organisation will be.

Yet as with most things, the formula for successful promotion for a membership website is much easier said than done. One of the reasons for this is because there are so many options available.

With this, we thought we would start at the beginning. Here are five simple beginners tips that will help you on your way to the successful online promotion of your membership website.

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Does your Membership Website Engage your Members?

In the world of web marketing, the term “engagement” refers to how your visitors to your website interact and respond to your membership website and your other online materials.

There are a number of things that make up levels of engagement.

These include;

  • How long a user is spending on your membership website

  • Where your users are going on your website

  • How many and which pages your users look at

  • How quickly your users leave your membership website

These are just a few factors of many which will tell you what you need to know about the level of your membership website’s level of engagement with your users.

The issue that many membership organisations find is that once they have gathered metrics and user data from their website, they are finding that their membership website isn’t engaging their members enough.

If your membership website isn’t engaging your membership you will notice a direct effect on the number of members signing up for your organisation’s events, making purchases from your shops, creating conversations in members forums and even joining your organisation.

If this all sounds like a familiar experience here are a few simple tips to help you to begin boosting user engagement on your membership website.

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10 content concepts for your membership website

If your membership organisation owns a membership website you will be all too familiar with the importance of engaging your members with fantastic fresh content.

One type of content you probably are already creating is blog posts. While blog posts may be your most frequent content output you should never overlook the importance of variety, especially where membership content is concerned. Mixing the type of content on your membership website will not only keep your current members engaged and more likely to return, but it will also entice new visitors to become paying members.

As well as increasing retention and conversion rates, creating fresh types of content is one of the easiest ways to market your membership organisation. When you consistently deliver fresh and innovative content your members and website viewers are more likely to share it with their extended networks; bringing more traffic to your membership website.

In this article, we will take a look at 10 content ideas and some of the best ways that you can make the most of them on your membership website.

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Are your Domain Contact Details up to date for ICANN’s Policy Update on the 1st December?

In this digital age, your web domain is the bedrock of your business’s online identity. Not only does your domain tell customers how to find your business on the web, but it also communicates and reinforces your business to every visitor of your website.

Yet, despite the importance of the web domain, many Registrants often forget to check that their domain registration contact details are up to date. Similarly, many Registrants can’t remember if their domain is registered to their company or to whoever set up their first website when they started their business a long time ago. Sometimes it is even the case that Registrants have registered a domain using an old email address which they no longer have access to as the contact address for their domain.

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10 Web Design Trends to Lead the Way in 2017



Happy new year from the team here at Artonezero!

With the new year now truly upon us, it is time to take a look at some of the web design trends that will be leading the way in 2017.

With digital technology becoming more advanced and even more ingrained into our daily lives, users are demanding even more than ever from their online user experiences (UX).

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First impressions count - How to improve your website design

So you have diligently worked on improving your search engine marketing (SEO) to increase website traffic from search engines like Google, and your efforts are paying off in the form of more visitors.  So far, so good.  But wait, what happens when prospective clients do find and visit your site?

Did you know that it takes only 1/10th of a second to form a first impression about a person, and that websites impressions are no different?

According to research by Peep Laja the founder of ConversionXL, one of the leading conversion optimization experts in the world, it takes about 50 milliseconds, (that’s 0.05 seconds) for visitors to form an opinion about your website, that determines whether they like your site or not and whether they’ll stay or leave.

So the purpose of this article is to explain what you need to do with your website to make sure it creates a good first impression and your hard earned search engine marketing doesn't go to waste.

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Ten top tips to harness the power of digital and website design to enhance your users’ experience

After your users have signed up, you want them to get the most out of being part of your organisation. But very often users sign up and fail to engage; because the organisation doesn’t reach out to them in the right way.

Here are our top tips for how to make sure they really engage with you and what you’re offering:

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How mobile friendly is your mobile friendly website? A quick checklist...

When building your mobile-friendly website, what are the things you should check to ensure that it's, well, actually mobile friendly? Here are Artonezero's ten top things to check:

In this article, we will look at what we think are the ten top things to check.

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Why having a website with a responsive design that's mobile friendly matters!

According to We Are Social’s new ‘Digital, Social and Mobile 2015 Report’, 27% of all website views come from mobile phones; while this is still far less than the 58% which come from desktop views, it is nonetheless still the second most popular way in which people access websites and therefore a crucially important aspect of a company's digital strategy.

Furthermore, there is evidence that when people are accessing websites via their mobiles, this is more likely to lead to action; with 9 out of 10 mobile searches leading to action and more than 50 percent leading to sales according to SearchEngineLand. Mobile perform 4-5x better than online ads for key metrics such as brand favourability, awareness and purchase intent. (Source: Neilson Study, 2012). According to comScore, a leading internet technology company, 55 percent of all time spent on online shopping in June 2013 was on a mobile device. Out of the 55 percent mobile devices, 44 percent was from a smartphone while the remaining 11 percent was from a tablet device. The rest of the 45 percent shopping activity occurred on desktops and laptops.

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6 ways to reduce your website bounce rate

 Most websites have a shocking 30-60% bounce rate on average. This means a large majority of web traffic entering your website leaves without navigating to any other pages. And many times they may never come back. Yikes!

Here are 6 tips to help improve your web design and usability and reduce your website bounce rate...

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How to Improve On Page SEO


SEO stands for search engine optimization. On page SEO, also sometimes known as keyword density, refers to the factors that impact your website or your web page listing during online search results.

These factors are controlled either by you or by the coding on your web page. Some examples of on-page SEO or web page optimisation includes meta tags, HTML code, keyword density and keyword placement.

On page SEO, involves placing the most important of your keywords on your actual pages in the midst of your content elements. These on-page elements consist of body content, sub-headings, headlines, links and image tags.

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What are Inbound links and how do they improve SEO?


If you want to be found among the top ranking websites on search engines, increase the popularity of your website with a large number of inbound links!

Inbound links, also commonly referred to as backlinks, are links that are present on other web pages so that they can be used to direct search engines and customers to your web page. Search engines like Google and many more need to be convinced of how relevant and important your content is to the topic.

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An Introduction to Search Engine Optimization (SEO)

As the owner of a digital agency, the most frequently asked questions I hear are, "How do I drive traffic to a website?", “How do I get my website on the first page of Google?” or “How do I improve my search engine ranking?”

Why do clients want to do that? Normally because they want more visitors to their website and generally more sales and leads.

In a nutshell, the answer to that question is to make use of a process called Search Engine Optimization, (or SEO as it is more commonly known). Essentially this means fine tuning your website so that it looks highly relevant to Google for your particular topic.

This blog acts as an introduction to what is SEO and digital marketing, here we will give you the initial tools and know how to use SEO and improve your website performance. It's never going to be a skim read, so grab a coffee or save for your commute home!

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