Your membership website is the foundation of your membership organization’s online marketing and all of your other online marketing efforts drive potential new members to it. But after spending a lot of time and money on a new membership website design, how do you know that it brings a good ROI (Return on Investment)?

In this article we will look at 7 tips that will help you to measure and accelerate the ROI on your membership website.

Leaders of membership organisations know that the battle ground to attract new members is increasingly competitive and it is vital to attract new members as young as possible. Now that communication with prospective members is increasingly online this interaction needs careful website design.

Early in their professional career, both Millennials and the younger 'generation Z' (the generation generally defined with birth years ranging from the mid to late 1990s) are quite fickle about their choice of suppliers including those for education and career training.

As your company's digital transformation moves you further towards a self-service e-commerce model, can you expect the role of your traditional sales team to become defunct?

This could well be the case, after all, key parts of your sales team’s functions can now be automated to allow for greater efficiency than with traditional sales methods.

On the other hand, this change in approach is also as likely to change the nature of your sales team’s roles, or help to shift the entire way that your business operates than it is to render your sales team defunct. In fact, many companies are already beginning to experiment in role set-ups to see which will help them best evolve in the face of digital transformation.

Happy new year from the team here at Artonezero!

With the new year now truly upon us, it is time to take a look at some of the web design trends that will be leading the way in 2017.

With digital technology becoming more advanced and even more ingrained into our daily lives, users are demanding even more than ever from their online user experiences (UX).

In this digital age your web domain is the bedrock of your business’s online identity. Not only does your domain tell customers how to find your business on the web, but it also communicates and reinforces your business to every visitor of your website.

Yet, despite the importance of the web domain, many Registrants often forget to check that their domain registration contact details are up to date. Similarly many Registrants can’t remember if their domain is registered to their company or to whoever set up their first website when they started their business a long time ago. Sometimes it is even the case that Registrants have registered a domain using an old email address which they no longer have access to as the contact address for their domain.

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