2018 has been a big one for digital marketing. This year we have seen a rise in augmented reality, video content, and influencer marketing – just to name a few of the big ones. But with 2018 almost over now, you are no doubt wondering: “what does 2019 have in store for us”.
So, strap yourself in and read on to see what 2019 has in store for digital marketing.
Dec 14, 2018
Google has announced that it will be shutting down the Google + social network much sooner than planned after a second bug was discovered that revealed millions of customers’ private data to software developers.
In a blog post published on the 10th December 2018, Google confirmed that approximately 52.5 million people were affected by a bug in a November software update.
The latest bug allowed profile information not marked as public to be accessed by software developers.
Dec 11, 2018
In some cases, future members will visit your membership website for the first time, be impressed by what they see and read, and then join your membership organisation there and then. However, in many, many cases, you will need to take a few more lead generation steps to convert cold traffic into members. Email is one of the most powerful tools you can use for generating leads for your membership website. If email isn’t part of your lead generation strategy, then you will need to get started by including the following core elements into your email strategy.
Dec 7, 2018
Many smaller Altnet providers still don’t have access to the range of online sales and marketing tools to help them to fully compete with larger providers and secure the sales to grow their own network – until now. We are pleased to announce that our exclusivity period with Venus has ended, and we are now able to supply our suite of online sales and marketing tools to emerging Altnet providers in the UK.
Dec 7, 2018
If you rely on organic search marketing for new leads, a drop in your SEO ranks can have a real negative effect on your website performance and lead generation, so you need to diagnose the issue quickly and get your SEO back on track.
If your SEO rankings have dropped, the first thing to do is stay calm! The second is to read this article to understand why your rankings have dropped and what you can do to bring them back.
Nov 30, 2018
In many ways, membership website design works in the same way as it does for other websites. Common elements like landing pages, CTAs, contact forms are all there, but what makes a website design for membership organisations different from other websites? Website design for membership organisations needs to be highly interactive, and creating a rich and fulfilling user experience (UX) for your membership requires certain design solutions. In this article, we have gathered a few UX best practices to keep in mind when designing your membership organisation’s website.
Nov 20, 2018
Pay-per-click advertising (PPC) is an effective way of driving new members to your membership association website. As the name suggests, you pay each time someone clicks on one your ads from a search engine and arrives at your website. In this article, we are going to look at why you might use PPC for your membership organisation website, some common issues, and how you can get started on your first PPC campaign.
Nov 13, 2018
Google announced in a blog post today that it is going to shut down the consumer version of Google Plus over the course of the next ten months. A software bug was discovered that gave developers access to the private profile data of over 500,000 users. Google says that there is no evidence of developers being aware of this bug, and also no evidence that any data has been misused.
Nov 8, 2018
In the beginning, there was the word – or the keyword. Your keyword strategy is the bedrock of your SEO strategy. Before you get stuck into creating SEO content you need to have a well-thought-out and documented keyword strategy in place. So, how you can create your own winning keyword strategy for your SEO efforts? We will show you in this article.
Nov 7, 2018
If you run your membership association website successfully, it is your membership organisation’s main tool for recruiting new members and driving engagement with your current membership. In this article, we will look at some best practices for running a successful membership website.
Oct 30, 2018
If your organisation has recently started an inbound marketing strategy, then you are most likely wondering how long it will take for you to see measurable results. An inbound marketing strategy works in three stages, with some results happening sooner than others. In some cases, results will be happening, but they will not necessarily look like inbound marketing at work. In this article, we look at each of these three stages in detail.
Sep 27, 2018
One of the many great things about Joomla is that it has lots of functionalities available to make your web development much easier. In this article, we are going to look at some advanced functionality tips that you can use for your Joomla website. Ready? Then let’s begin.
Sep 20, 2018
