digital marketing

Why does content marketing still matter in 2020?

When we’re creating new websites at Artonezero, it’s always a challenge to balance great creative design with effective digital and content marketing.  The digital marketing world is constantly changing, however, we always need to keep re-examining whether we are using the correct methods.  Aside from coming up with products and services to keep your business […]

Artonezero

Feb 14, 2020

The Google Analytics metrics you should be measuring

We all know Google Analytics is a crucial tool to measure which efforts are yielding results and which aren’t. However, opening up the Analytics suite presents enough data to send even the most data-driven marketer running to the hills. To try and make Google Analytics a little less daunting, we will outline the metrics and tools to help you get the most comprehensive overview of your digital marketing efforts

Digital Marketing

Apr 11, 2019

10 common PPC mistakes and how to avoid them

If you are just starting out with your PPC strategy, then you have probably found out that the number of settings, strategies, and the huge amounts of conflicting advice out there more than a little daunting.

For the PPC beginner, it can be very easy to make simple mistakes that can affect the long-term performance of your PPC strategy. In this article, we will cover 10 common PPC mistakes and how you can avoid them.

Digital Marketing

Feb 13, 2019

8 digital marketing trends you cannot miss in 2019

2018 has been a big one for digital marketing. This year we have seen a rise in augmented reality, video content, and influencer marketing – just to name a few of the big ones. But with 2018 almost over now, you are no doubt wondering: “what does 2019 have in store for us”.

So, strap yourself in and read on to see what 2019 has in store for digital marketing.

Digital Marketing

Dec 14, 2018

Your SEO rankings have dropped? Don’t panic – here’s what to do now

If you rely on organic search marketing for new leads, a drop in your SEO ranks can have a real negative effect on your website performance and lead generation, so you need to diagnose the issue quickly and get your SEO back on track.

If your SEO rankings have dropped, the first thing to do is stay calm! The second is to read this article to understand why your rankings have dropped and what you can do to bring them back.

Digital Marketing

Nov 30, 2018

How long does an inbound marketing strategy take to work?

If your organisation has recently started an inbound marketing strategy, then you are most likely wondering how long it will take for you to see measurable results. An inbound marketing strategy works in three stages, with some results happening sooner than others. In some cases, results will be happening, but they will not necessarily look like inbound marketing at work. In this article, we look at each of these three stages in detail.

Inbound Marketing

Sep 27, 2018

5 types of email you should send to recruit more members

Membership associations operate in a crowded digital environment alongside large cooperates with aggressive marketing tactics and large advertising spends. For this reason, it can be tough for membership organisations to reach their target audiences – especially for membership recruitment. With this, how can membership organisations stand out, build visibility, and engage their members in a landscape where the average email user sends and receives 122 messages a day? In this article, we look at 5 types of email you should send to help you recruit more members.

Digital Marketing

Aug 22, 2018

7 tips to drive traffic to your membership association website

By engaging with prospects through social media, comments, online forums and multimedia content, you can increase your membership association’s website exposure and build a loyal following from your visitors. To reach this stage you will need to drive traffic to your membership site, and in this article, we will look at 7 simple tips you can use to do just that.

Content Marketing

Aug 8, 2018

5 tips to boost social media lead generation

Whether you are an SME or a large corporate organisation, you will no doubt be aware of the positive impact that social media can have on your marketing strategy. With 80% of marketers reporting that their lead generation efforts are only slightly or somewhat effective, it’s well worth looking into how social media can be leveraged as part of a successful lead generation strategy. In this article, we will talk about some basic tips social media for social media lead generation, and five simple tactics you can you use to help your business improve its leads.

Social Media

Aug 2, 2018

4 Local SEO online marketing strategies for SMEs

If you are an SME who wants to compete with larger corporations who have access to more resources, having strong local SEO online marketing strategies is a must. In this article, we will explore four cost-effective local SEO online marketing strategies that your SME can use to give yourself a solid chance of ranking locally.

SEO

Jul 27, 2018

Ten of the best online marketing strategies for your business

Online marketing strategies are crucial for almost every type of organisation, and not understanding the best ways to drive your business forward can really hurt your chances of success. If you are looking for some new ways to boost your organisation’s marketing and lead generation efforts, here are ten of the best online marketing strategies. By actioning these high performing strategies into your online marketing efforts you will bring more people to your website, connect with new and returning customers, and create an online marketing strategy that works for your business.

Digital Marketing

Jul 24, 2018

How inbound marketing strategy works for membership organisations

Inbound marketing strategy goes beyond B2B, B2C, and nonprofit marketing. Inbound marketing also isn’t about just closing sales, it’s about identifying your target market and building trust with those in it. The principles and tactics of inbound marketing strategy apply whether you are a business trying to acquire customers or a membership organisation trying to acquire new members and engage your current members. In this article we look at how inbound marketing strategy works for membership organisations

Content Marketing

Jul 17, 2018